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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Acquisition and Performance Marketing, with a strong focus on optimizing PPC, Paid Social, Programmatic Display, and Affiliate campaigns. Proficient in data analysis, audience targeting, and performance measurement to drive customer acquisition and ROI.
Highest-signal resume keywords
Digital Acquisition ExpertisePerformance MarketingPaid Media OptimizationAttribution AnalysisStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PPC Campaign ManagementPaid Social AdvertisingProgrammatic DisplayAffiliate MarketingAudience TargetingPerformance MeasurementData AnalysisBudget ManagementExcel ProficiencyConversion Optimization
Soft Skills
Excellent CommunicationPresentation SkillsAttention to DetailCollaborative ApproachProactive Mindset
Tools & Technologies
SA360Campaign ManagerDV360Google Marketing Platform
Certifications & Qualifications
Google Ads CertificationPaid Media Qualifications
Industry Keywords
B2C eCommerceC2C eCommerceRetail ExperienceCustomer JourneysKPI Monitoring
About the role
Key responsibilities & impact- Plan, launch and optimise PPC, Paid Social, Programmatic Display and Affiliate campaigns
- Lead campaign setup and implementation across multiple platforms, ensuring accurate and timely delivery
- Build, test and refine audiences, bidding strategies, creative approaches and landing-page performance
- Develop a test-and-learn approach across channels to improve creative, targeting, bidding and messaging
- Use customer behaviour, cohort analysis and attribution insights to improve campaign performance and customer quality
- Monitor results against KPIs and commercial targets, identifying opportunities to improve efficiency and ROI
- Support management and pacing of paid media budgets
- Collaborate with Marketing, UX, Design and Analytics teams to create effective campaigns and joined-up customer journeys
- Produce performance reports and present insights and recommendations to senior stakeholders
- Manage relationships with affiliate agencies, media partners and platforms
- Support attribution, reporting and measurement frameworks
- Act as a Digital Acquisition subject matter expert and share knowledge with junior colleagues and the wider business
- Contribute to team planning sessions and acquisition strategy discussions
- Keep up to date with platform developments, industry changes and emerging paid media opportunities
Requirements
What you’ll need- At least three years’ experience in a Digital Acquisition, Performance Marketing, Conversion or Paid Media role
- Experience working within a consumer-facing B2C or C2C eCommerce environment
- Strong hands-on experience across Paid Search, Paid Social, Programmatic Display and Affiliate channels
- Proven track record of driving customer acquisition, revenue growth and return on investment through paid media
- Experience managing and optimising budgets against commercial targets
- Strong understanding of attribution, customer journeys, audience targeting and performance measurement
- Strong analytical skills and ability to turn complex data into clear commercial recommendations
- High proficiency in Excel and experience manipulating data from multiple sources
- Excellent communication, presentation and stakeholder-management skills
- Strong attention to detail and ability to manage several priorities at once
- Collaborative, proactive and inquisitive approach, with a genuine drive to improve results
- Experience within retail is advantageous but not essential
- Knowledge of SA360, Campaign Manager, DV360 and the wider Google Marketing Platform is beneficial
- A degree or equivalent qualification is preferred
- Google Ads certifications or other recognised paid media qualifications are desirable