Lifecycle Marketing Automation Specialist – Klaviyo

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. Build, configure, and launch email, SMS, and lifecycle experiences in Klaviyo based on approved CRM briefs .

Posted 10/7/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Klaviyo for building and optimizing email and SMS lifecycle marketing automation, with a strong focus on audience segmentation, flow architecture, and troubleshooting. Proven ability to manage implementation projects independently while ensuring high-quality standards and effective customer experiences.

Highest-signal resume keywords

Klaviyo ExperienceLifecycle Marketing AutomationAudience SegmentationQuality AssuranceProblem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM OperationsLifecycle MarketingEmail MarketingSMS MarketingFlow ArchitectureTrigger ConfigurationSegmentation ManagementSuppression LogicTroubleshootingOptimization

Soft Skills

Attention to DetailWritten CommunicationOrganizational SkillsTime ManagementProblem-Solving

Tools & Technologies

KlaviyoShopifyAttentivePostscript

Industry Keywords

DTC E-CommerceSubscription BusinessesCustomer JourneyLifecycle TestingImplementation Risks

About the role

Key responsibilities & impact

Build, configure, and launch email, SMS, and lifecycle experiences in Klaviyo based on approved CRM briefs
Architect and maintain lifecycle flows, triggers, routing logic, and automation rules
Translate CRM strategies and business requirements into scalable technical implementations
Define and configure audience qualification criteria
Build and maintain customer segments, suppression rules, and exclusion logic
Manage customer routing across lifecycle journeys
Own end-to-end QA before launches
Validate audience qualification, flow logic, triggers, tracking, links, routing, and overall customer experience
Troubleshoot Klaviyo flows, automations, audiences, segmentation, and customer journeys
Monitor launches and validate flow behavior after deployment
Optimize segmentation, suppressions, routing, qualification logic, and automation performance
Identify implementation risks and recommend solutions before launch
Manage implementation work independently from planning through launch and post-launch validation

Requirements

What you’ll need

3+ years of experience in CRM Operations, Lifecycle Marketing Operations, Marketing Automation, or a related field
Deep hands-on Klaviyo experience required
Experience with Klaviyo flow architecture, audience qualification, segmentation, trigger configuration, profile properties, suppression management, and troubleshooting
Experience implementing and optimizing lifecycle marketing automation programs
Experience supporting both email and SMS lifecycle programs
Experience with lifecycle testing and experimentation
Strong QA capabilities and exceptional attention to detail
Ability to independently manage implementation work with minimal oversight
Strong problem-solving and troubleshooting skills
Strong written communication, documentation, and organizational skills
Ability to manage competing priorities while balancing urgency, business impact, customer experience, and technical complexity
Experience with Shopify is a plus
Experience working with DTC e-commerce or subscription businesses is a plus
Experience with SMS platforms such as Attentive or Postscript is a plus
Experience building and optimizing welcome, lead nurture, conversion, retention, and win-back flows is a plus
Experience managing complex audience qualification, segmentation, routing, and suppression logic is a plus
Proven experience troubleshooting complex lifecycle automation and customer journey issues is a plus

Benefits

Comp & perks

Long-term, indefinite contract
Full-time schedule, Monday through Friday, 8:00 a.m. to 5:00 p.m. Eastern Time
Opportunity to collaborate with international teams
Meaningful projects
Remote work arrangement