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Referral and Organic Manager
Excelsior Works. Own and optimize Referral and Organic acquisition channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing referral and organic acquisition channels to drive sustainable growth in registrations and active depositors. Proficient in analyzing player behavior and conversion trends while collaborating cross-functionally to enhance user journeys and campaign effectiveness.
Highest-signal resume keywords
Growth MarketingLifecycle ManagementReferral Program OptimizationAnalytical SkillsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User Journey OptimizationConversion Rate ImprovementAcquisition Performance TrackingCROA/B TestingBehavioral AnalyticsIncentive-Driven AcquisitionPlayer Behavior AnalysisFunnel Performance EvaluationReactivation Journey Design
Soft Skills
Analytical ThinkingCollaborationProblem-Solving
Tools & Technologies
SmarticoGA4CRM Tools
Industry Keywords
IGamingFintechOrganic AcquisitionReferral AcquisitionPlayer EngagementBonus Abuse Prevention
About the role
Key responsibilities & impact- Own and optimize Referral and Organic acquisition channels
- Drive sustainable growth in registrations and new active depositors
- Manage the full acquisition journey from initial engagement to first deposit
- Track registrations, FTDs, conversion rates, growth, and acquisition efficiency
- Identify and address drop-off points across referral and organic journeys
- Manage RAF budgets, incentive costs, and promotional spend
- Monitor organic acquisition performance and player quality
- Analyze traffic sources, player behavior, funnel performance, and conversion trends
- Develop hypotheses, coordinate experiments, and evaluate results
- Identify high-value player segments and grow the active referrer base
- Collaborate with CRM on targeted campaigns
- Define eligibility, incentives, reward structures, and abuse-prevention rules
- Design and optimize offers, messaging, and seasonal campaigns
- Collaborate with CRM, Product, Engineering, and other teams to prioritize improvements and scale both channels
Requirements
What you’ll need- 3–6 years of experience in growth, lifecycle, CRM, or organic acquisition marketing
- Experience ideally within iGaming, fintech, or a similar industry
- Hands-on experience managing referral and organic acquisition channels
- Experience optimizing user journeys and improving conversion from registration to first deposit
- Experience with referral programs, loyalty initiatives, or incentive-driven acquisition
- Understanding of player behavior, engagement, and bonus abuse prevention
- Strong lifecycle and CRM expertise
- Experience designing and evaluating acquisition, conversion, and reactivation journeys
- Strong analytical skills
- Experience tracking acquisition performance, conversion funnels, player quality, and unit economics
- Experience with CRO, A/B testing, and behavioral analytics
- Confidence working cross-functionally with Product, Engineering, and CRM
- Experience with Smartico, GA4, or similar CRM and behavioral analytics tools is a plus
Benefits
Comp & perks- Competitive salary
- Discretionary performance bonus
- Premium private health insurance, including dental care
- €50 monthly flexible benefits allowance
- Up to 25 days of paid annual leave
- Hybrid working, including 1 work-from-home day per week
- Opportunity to grow and have a real impact in a fast-moving international company
- Collaborative environment where ownership, ideas and new ways of doing things are encouraged