Technical CRM, Content Operations Specialist

Excelsior Works

. Monitor open rates, click-through rates, conversion rates, and unsubscribes across audience segments, promotional types, and send times .

Posted 10/22/2026full-timeSofia • BulgariaJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM operations and marketing automation, with a strong focus on campaign management, A/B testing, and performance metrics. Possesses excellent copywriting skills and the ability to analyze and troubleshoot complex campaign flows effectively.

Highest-signal resume keywords

CRM Operations ExperienceA/B Testing PrinciplesCampaign Performance MetricsCopywriting and Messaging SkillsAnalytical and Diagnostic Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementMarketing Automation ExecutionEngagement Data AnalysisWorkflow ImprovementConfiguration Troubleshooting

Soft Skills

Detail-OrientedProcess-Driven MindsetClear Communication Skills

Tools & Technologies

SmarticoOptimoveFast TrackBrazeLeanplum

Industry Keywords

IGamingPromotional MechanicsCampaign Operational Requirements

About the role

Key responsibilities & impact

Monitor open rates, click-through rates, conversion rates, and unsubscribes across audience segments, promotional types, and send times
Evaluate, rewrite, and refine subject lines, preheaders, body copy, and calls-to-action based on engagement data
Act as an operational checkpoint for team-wide testing plans and ensure testing strategies are communicated, standardized, and followed
Track the master Promo Calendar and maintain consistency of campaign variables during long-term A/B tests
Document campaign learnings and establish messaging guidelines and performance benchmarks
Review active and past campaigns to identify configuration errors and recurring issues across segmentation rules, wait timers, action nodes, bonus triggers, and deposit requirements
Test operational approaches, workflow improvements, and platform configurations to eliminate bottlenecks and accelerate campaign deployment
Help CRM specialists configure non-standard promotional mechanics and multi-stage trigger flows
Document platform issues with reproduction steps, collaborate with QA and Development teams on fixes, and verify implementations after releases
Gather error logs for third-party provider escalation and compile campaign send volumes and usage metrics to support vendor invoice verification

Requirements

What you’ll need

1–3 years of experience in CRM operations, marketing automation execution, campaign management, or campaign analytics
Strong copywriting and messaging instincts, with the ability to refine subject lines, preview text, promotional copy, and CTAs based on engagement data
Solid understanding of A/B testing principles, variable control, and campaign performance metrics, including OR, CTR, and conversion rates
Strong analytical and diagnostic skills, with the ability to audit complex campaign flows, identify logical errors, and troubleshoot configuration issues
Detail-oriented and process-driven mindset, with an interest in improving workflows and making campaign execution more efficient
Clear written and verbal communication skills, with the ability to align team members around testing standards, document findings, and report technical issues effectively
Hands-on experience with Smartico or similar CRM and marketing automation platforms, such as Optimove, Fast Track, Braze, or Leanplum (nice-to-have)
Familiarity with interactive promotional mechanics, such as wheels of fortune, scratch cards, and mini-games (nice-to-have)
Experience in iGaming, including an understanding of regional marketing nuances and campaign operational requirements (nice-to-have)

Benefits

Comp & perks

Discretionary performance bonus
Premium private health insurance, including dental care
€50 monthly flexible benefits allowance
Up to 25 days of paid annual leave
Hybrid working, including 1 work-from-home day per week
Opportunity to grow and have a real impact in a fast-moving international company
Collaborative environment where ownership, ideas and new ways of doing things are encouraged