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EXL

Assistant Manager

EXL

. Analyze cross-channel customer, campaign, and behavioral data to uncover actionable insights .

Posted 10/8/2026full-timeGurugram • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in analyzing customer behavior and campaign performance to drive strategic recommendations and enhance customer experiences. Proficient in developing measurement frameworks and utilizing tools like Adobe CJA and Tableau for data visualization and reporting.

Highest-signal resume keywords
Adobe Customer Journey Analytics (CJA)Marketing AnalyticsCampaign Performance AnalysisStakeholder ManagementProblem Solving & Critical Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Customer Journey AnalyticsAttribution & MeasurementInsight GenerationStatistical AnalysisExperimentationMarketing Attribution Methodologies
Soft Skills
StoryboardingExecutive Presentations
Tools & Technologies
Adobe AnalyticsTableauPower BIVisualization Tools
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Cross-Channel Customer DataCampaign PerformanceCustomer EngagementPersonalization StrategiesData Storytelling

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Analyze cross-channel customer, campaign, and behavioral data to uncover actionable insights
  • Develop measurement frameworks, KPIs, and analytical approaches for digital-channel performance
  • Conduct analyses of customer behavior, engagement, conversion, retention, and campaign performance
  • Translate analytical findings into business recommendations and strategic actions
  • Map and analyze end-to-end customer journeys across digital and marketing touchpoints
  • Identify journey friction points, drop-offs, behavioral patterns, and engagement opportunities
  • Recommend improvements to customer experiences, personalization strategies, and campaign effectiveness
  • Support audience segmentation, targeting, and personalization initiatives
  • Build data stories, executive presentations, and insight-led narratives
  • Present findings and recommendations to senior stakeholders and leadership teams
  • Develop and maintain dashboards, scorecards, and self-service reporting using Adobe CJA Workspace and visualization tools
  • Monitor marketing KPIs and identify performance trends and opportunities
  • Partner with Marketing, Product, CRM, Data Science, and Technology teams
  • Gather business requirements and translate them into analytical and technical solutions
  • Lead stakeholder discussions, align priorities, and drive adoption of analytics-driven decision-making

Requirements

What you’ll need
  • Bachelor's Degree
  • Adobe Customer Journey Analytics (CJA)
  • Adobe Analytics
  • Marketing Analytics
  • Customer Journey Analytics
  • Attribution & Measurement
  • Campaign Performance Analysis
  • Storyboarding & Executive Presentations
  • Insight Generation & Strategic Recommendations
  • Stakeholder Management
  • Problem Solving & Critical Thinking
  • Understanding of statistical analysis, experimentation, and marketing attribution methodologies
  • Experience with Tableau, Power BI, or similar visualization platforms (preferred)

Benefits

Comp & perks
  • Hybrid work arrangement