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EXL

Associate Creative Director

EXL

. Lead development of innovative campaign concepts for direct mail, digital, email, and multi-channel marketing programs .

Posted 10/2/2026full-timeNew Jersey • United StatesLead💰 $95,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated marketing campaigns with a focus on direct mail, utilizing AI-enabled creative tools for ideation and execution. Proven ability to create compelling messaging and collaborate effectively with cross-functional teams to drive customer engagement and retention.

Highest-signal resume keywords
Direct Mail Creative StrategyIntegrated Marketing Campaign DevelopmentGenerative AI Tool ProficiencyCopywriting and Messaging DevelopmentCollaboration with Designers and Production Teams

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign Concept DevelopmentDirect Response MessagingAudience SegmentationPerformance MarketingTesting Methodologies
Soft Skills
Strong Presentation SkillsEffective CommunicationProject Management
Tools & Technologies
Adobe Creative SuiteInDesignPhotoshopIllustrator
Industry Keywords
Direct MarketingFinancial ServicesBankingFintechInsurance

About the role

Key responsibilities & impact
  • Lead development of innovative campaign concepts for direct mail, digital, email, and multi-channel marketing programs
  • Translate client objectives, audience insights, and performance goals into compelling creative executions
  • Participate in creative brief development and brainstorming sessions
  • Create campaign themes, messaging frameworks, and creative approaches aligned with brand and business objectives
  • Use AI-enabled creative tools to generate, evaluate, iterate, and refine campaign ideas, messaging, visual directions, and content variations while ensuring originality, brand alignment, accuracy, compliance, and production feasibility
  • Develop headlines, value propositions, offer positioning, direct response copy, and campaign messaging
  • Collaborate with copywriters and subject matter experts to refine content and improve performance
  • Review and edit creative assets for voice, tone, and consistency
  • Partner with designers and production teams to bring concepts to life
  • Contribute to visual ideation, layout direction, and creative development
  • Provide guidance on design execution, user experience, and customer engagement
  • Serve as a subject matter expert in direct mail creative strategy and best practices
  • Develop acquisition, cross-sell, retention, and customer engagement direct mail concepts
  • Understand direct mail production processes, formats, postal requirements, personalization techniques, and testing methodologies
  • Work closely with account, strategy, analytics, production, and project management teams
  • Present concepts and creative recommendations to internal stakeholders and clients
  • Support the Creative Director in managing priorities across multiple projects and clients
  • Ensure creative work is strategically sound, error-free, aligned with client expectations, and consistent across campaigns, channels, and touchpoints
  • Participate in creative reviews and provide constructive feedback to team members

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Communications, Advertising, Graphic Design, Journalism, or related field
  • 5+ years of creative experience in an agency, direct marketing, financial services, fintech, banking, insurance, or related environment
  • Demonstrated experience developing integrated marketing campaigns with a strong emphasis on direct mail
  • Strong portfolio showcasing concept development, campaign thinking, copywriting, and creative execution
  • Hands-on experience using generative AI and other AI-enabled creative tools across ideation, copy and visual exploration, rapid prototyping, iteration, and development of execution-ready concepts
  • Proven ability to create compelling direct response messaging
  • Experience collaborating with designers, writers, strategists, and production teams
  • Strong presentation and communication skills
  • Ability to manage multiple projects in a fast-paced environment
  • Preferred: direct mail expertise including acquisition, retention, loyalty, and cross-sell campaigns
  • Preferred: experience in financial services, banking, fintech, insurance, or regulated industries
  • Preferred: design experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • Preferred: understanding of testing methodologies, audience segmentation, personalization, and performance marketing
  • Preferred: experience presenting creative concepts to executive-level stakeholders and clients

Benefits

Comp & perks
  • Bonus
  • Benefits information available at https://www.exlservice.com/us-careers-and-benefits
  • Hybrid work arrangement