AVP, Partner Marketing

EXL

. Serve as the trusted marketing lead with ecosystem partners, advancing and deepening each partner relationship .

Posted 10/22/2026full-timeNew York City • New York • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in partner marketing strategy, execution, and performance measurement, with a strong focus on building relationships and managing multi-stakeholder campaigns. Proficient in utilizing data-driven insights to track pipeline growth and ROI while effectively communicating with cross-functional teams and leadership.

Highest-signal resume keywords

Partner Marketing ExperienceMarketing Strategy DevelopmentSalesforce CRM ProficiencyBudget ManagementRelationship-Building Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign ManagementPerformance MeasurementData AnalysisBudget Tracking

Soft Skills

Communication SkillsProject ManagementInfluencing SkillsRelationship Management

Tools & Technologies

Salesforce

Industry Keywords

Partner RelationshipsDemand GenerationCo-Marketing ProgramsAI SolutionsTechnology Services

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the trusted marketing lead with ecosystem partners, advancing and deepening each partner relationship
Own the full marketing strategy for each partner, from planning through execution and performance measurement
Develop and manage annual joint marketing plans aligned to shared business goals, revenue targets, priorities, budgets and success measures
Maintain consistent cadence with EXL's Partner Leads and partner marketing teams
Build demand-generation programs with AI Solutions Marketing and Industry Marketing teams
Integrate partner stories and solutions into co-branded campaigns, webinars, industry content and events
Manage partner marketing budgets, including co-funding or market development funds, and report spend against results
Track and report partner-sourced and partner-influenced pipeline, campaign engagement and program results using Salesforce attribution rules
Provide strategic input in executive-level partner conversations and present marketing plans and results to EXL leadership
Align partner marketing with EXL's AI and data narrative and shared-customer value
Enable teams and partners with messaging, joint value propositions and ready-to-use content; gather feedback to improve programs
Partner with Events and the AI Innovation Center on client visits, joint sessions and events

Requirements

What you’ll need

Prior partner marketing experience is required (typically 8+ years); managed partner relationships and delivered co-marketing programs with measurable results
Proven track record building and executing marketing strategies that grow pipeline and revenue
Strong relationship-building and influencing skills, aligning partners, executives and cross-functional teams
Experience managing multi-stakeholder campaigns, ideally involving ecosystem or multi-partner deal structures
Data-driven mindset using metrics to shape decisions, measure impact and demonstrate value
Experience managing a program budget, including co-funded marketing, and tracking return on investment
Working knowledge of Salesforce or a similar CRM for tracking pipeline and partner attribution
Excellent communication and project management skills; ability to manage multiple priorities simultaneously
Ability to operate effectively in a fast-moving environment where speed to value matters
Bachelor's degree in marketing, business or a related field, or equivalent experience
Familiarity with AI, data and technology services, and experience with leading technology, cloud and AI ecosystem partners is preferred