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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing marketing journeys and executing campaigns across various outbound channels, with a strong focus on analytics and optimization. Proficient in project management and collaboration, ensuring effective communication and organization in fast-paced environments.
Highest-signal resume keywords
Digital Marketing StrategyMarketing AutomationProject ManagementAnalytics and InsightsAdobe Experience Platform
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementAudience TargetingDigital TransformationData PlatformPersonalizationMeasurement and ReportingOrchestrationEmail MarketingSMS MarketingPush Notifications
Soft Skills
Strong Communication SkillsAttention to DetailTeam CollaborationProblem SolvingTime Management
Tools & Technologies
Adobe Experience PlatformAdobe Journey OptimizerAdobe Customer Journey AnalyticsProject Management PlatformsAnalytics Tools
Industry Keywords
Outbound MarketingDigital Marketing TechnologiesMarketing CampaignsInnovationSports Marketing
About the role
Key responsibilities & impact- Manage and execute marketing journeys from initial strategy review to deployment, focusing on outbound marketing channels such as email, SMS, push, and onsite/app
- Define business requirements for marketing campaigns, including audience, channel, flighting, and measurement details
- Optimize campaign targeting, flighting, and targets using insights and analytics
- Organize and maintain digital materials, calendars, deadlines, and risks across orchestration and project management platforms
- Communicate and collaborate with internal stakeholders, partners, and vendors to understand strategy, articulate campaign results, and delegate next steps
Requirements
What you’ll need- Bachelor’s degree with at least 4 years of similar or relevant work experience
- Deep understanding of the marketing technology landscape and experience with relevant digital marketing technologies, including personalization, data platform, analytics, and orchestration
- Passion for digital strategy, digital transformation, and marketing automation
- Familiarity with Adobe platform (AEP, AJO, CJA) a plus
- Ability to work independently and as a team player to uncover opportunities
- Strong communication skills
- Keen attention to detail
- Strong project and time management skills with high standards of accuracy and organization
- Proven ability to collaborate and manage multiple projects within tight deadlines
- Passion for innovation and solving difficult challenges
- Passion for sports is a plus