CRM Manager

EXL

. Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns using machine learning, predictive modeling, and personalized content .

Posted 9/18/2026full-timeRemote • New York • United States, CanadaMid-LevelSenior💰 $105,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM Marketing and Marketing Automation, with a strong focus on campaign management, audience segmentation, and performance optimization using advanced analytics and machine learning techniques.

Highest-signal resume keywords

CRM Marketing ExperienceAdobe Platform ProficiencyEmail Service Provider ExperienceA/B Testing and OptimizationStrong Communication Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementAudience SegmentationHTML EditingMetrics and ReportingLifecycle Campaign OptimizationPredictive ModelingPersonalization StrategiesDynamic Content CreationData AnalysisMultivariate Testing

Soft Skills

Project ManagementTime ManagementCollaborationProblem SolvingAdaptability

Tools & Technologies

Adobe Experience PlatformAdobe Journey OptimizerAdobe Customer Journey AnalyticsEpsilon PCMMovable InkAttentivePhotoshopAutomation Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

CRM CampaignsEmail MarketingSMS MarketingFan EngagementCustomer Lifetime Value

About the role

Key responsibilities & impact

Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns using machine learning, predictive modeling, and personalized content
Manage and execute the marketing campaign process from initial request submission to deployment, focusing on outbound channels such as email, SMS, and push
Perform audience segmentation and execution
QA touchpoints, personalization elements, and dynamic content
Build and deploy campaigns
Design and implement A/B and multivariate tests to improve fan strategies and conversion rates
Optimize lifecycle CRM campaigns such as onboarding and reactivation using insights, analytics, and automation tools to increase fan LTV
Extract key insights and learnings for future optimization and template efficiency
Collaborate with internal stakeholders, partners, and vendors to develop campaign strategies meeting performance targets

Requirements

What you’ll need

Bachelor’s degree
At least 5 years of CRM Marketing or Marketing Automation related work experience
Technical and production responsibilities across Adobe platform (AEP, AJO, CJA)
Experience with Email Service Providers; Epsilon PCM preferred
Experience with Personalization Tools; Movable Ink preferred
Experience with SMS Platforms; Attentive preferred
HTML editing and working knowledge to make edits to templates
Deep understanding of channel KPIs, A/B testing, metrics, and reporting
Proficiency in Photoshop
Ability to work independently and as a team player
Strong communication skills
Strong project and time management skills with high standards of accuracy and organization
Ability to work with a fast-paced production schedule and fluctuating workload
Proven ability to collaborate and manage dependencies on team members supporting campaign launches
Passion for innovation and solving difficult challenges

Benefits

Comp & perks

Bonus
Incentives
Remote work from home