CRM Manager

EXL

. Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content .

Posted 9/21/2026full-timeRemote • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving CRM campaigns through machine learning and predictive modeling, with a strong focus on audience segmentation, A/B testing, and campaign optimization. Proficient in managing marketing processes across various channels, ensuring effective collaboration and high standards of execution.

Highest-signal resume keywords

CRM Marketing ExperienceAdobe Experience Platform (AEP)Email Service Providers (Epsilon PCM)Personalization Tools (Movable Ink)HTML Editing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementAudience SegmentationA/B TestingLifecycle Campaign OptimizationAnalytics and ReportingDynamic Content CreationEmail MarketingSMS MarketingProject ManagementTime Management

Soft Skills

Strong Communication SkillsTeam CollaborationProblem SolvingOrganizational SkillsAdaptability

Tools & Technologies

Adobe Journey Optimizer (AJO)Adobe Customer Journey Analytics (CJA)Epsilon PCMMovable InkAttentivePhotoshop

Industry Keywords

CRM CampaignsPredictive ModelingPersonalized ContentFan EngagementMarketing Automation

About the role

Key responsibilities & impact

Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content
Manage and execute the marketing campaign process from initial request submission to deployment, focusing on outbound channels such as email, SMS, and push
Perform audience segmentation and execution
QA touchpoints, personalization elements, and dynamic content
Build and deploy campaigns
Design and implement A/B and multivariate tests to improve fan strategies and lift conversion rates
Optimize lifecycle CRM campaigns, such as onboarding and reactivation, using insights, analytics, and automation tools to increase fan LTV
Extract key insights and learnings for future optimization and template efficiency
Collaborate with internal stakeholders, partners, and vendors to build effective campaign strategies and meet performance targets

Requirements

What you’ll need

Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related work experience
Technical and production responsibilities across Adobe platform (AEP, AJO, CJA)
Experience with Email Service Providers; Epsilon PCM preferred
Experience with personalization tools; Movable Ink preferred
Experience with SMS platforms; Attentive preferred
HTML editing and working knowledge required to make edits to templates
Deep understanding of channel KPIs, A/B testing, metrics, and reporting
Proficiency in Photoshop
Ability to work independently and as a team player
Strong communication skills
Strong project and time management skills with high standards of accuracy and organization
Ability to keep up with a fast-paced production schedule with fluctuating workload
Proven ability to collaborate and manage dependencies on team members supporting campaign launches
Passion for innovation and solving difficult challenges
Passion for sports is a plus

Benefits

Comp & perks

Work From Home / remote work arrangement