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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in client relationship management, strategic account growth, and delivery leadership within IT services and digital marketing. Proficient in translating business needs into actionable plans while ensuring quality and satisfaction across onshore and offshore teams.
Highest-signal resume keywords
Client Relationship ManagementAccount Growth StrategyRequirements GatheringAgile Delivery ModelsMarketing Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Requirements GatheringStakeholder ManagementProgram ManagementAccount Growth PlanningCampaign ExecutionWeb/App AnalyticsData IntegrationAudience SegmentationPersonalizationOmnichannel Journeys
Soft Skills
Executive CommunicationMentoringRisk ManagementChange ManagementTeam Coordination
Tools & Technologies
Adobe Experience CloudSalesforce Marketing CloudCDPsMarketing Automation PlatformsAnalytics Tools
Certifications & Qualifications
PMPAgileSAFeAdobe CertificationsSalesforce Certifications
Industry Keywords
CommunicationsMedia & EntertainmentTelcoPublishingSportsAirlinesHospitalitySubscriber GrowthFirst-Party DataMarketing Transformation
Tech Stack
Tools & technologiesCloudPMP
About the role
Key responsibilities & impact- Build and maintain senior relationships across the client's buying center
- Act as the primary point of contact for strategic conversations, escalations, and executive reviews
- Run weekly syncs, monthly operating reviews, and quarterly business reviews
- Understand client priorities, pain points, and roadmaps to position EXL as a long-term strategic partner
- Identify, qualify, and shape new opportunities within the account
- Convert delivery relationships into upsell and cross-sell opportunities across content, analytics, martech, and activation
- Work with EXL sales, solutioning, and practice teams on proposals, SOWs, and pitches
- Maintain an account growth plan with pipeline, targets, and white-space analysis
- Serve as onshore lead to the delivery team, owning requirements gathering, scoping, and prioritization
- Translate business needs into requirements, user stories, and delivery plans for offshore teams
- Ensure delivery quality, timelines, budgets, SLAs, KPIs, and client satisfaction
- Manage risks, dependencies, and change requests
- Mentor onshore and offshore team members
- Partner with EXL leadership, domain experts, and capability teams to bring solutions and talent to the client
- Coordinate onshore and offshore teams for seamless execution
- Share client insights, market trends, and competitive intelligence internally
Requirements
What you’ll need- Bachelor's degree in Engineering, Business, or Marketing; MBA preferred
- 8+ years of experience in IT services, consulting, or digital/marketing services, with substantial time in client-facing delivery leadership
- Solid understanding of Communications, Media & Entertainment, including telco, media, entertainment, publishing, sports, airlines, and hospitality
- Awareness of industry trends such as streaming, subscriber growth and churn, personalization, loyalty, audience monetization, and the shift to first-party data
- Working knowledge of content strategy, supply chain, production, and operations
- Working knowledge of web/app analytics, attribution, measurement, and reporting
- Working knowledge of CDPs, marketing automation, CRM, and data integration
- Working knowledge of campaign execution, audience segmentation, personalization, and omnichannel journeys
- Strong familiarity with Marketing and Experience Cloud products, including Adobe Experience Cloud, Salesforce Marketing Cloud, and similar platforms
- Proven experience managing multi-workstream programs and distributed onshore/offshore teams
- Demonstrated success in growing accounts by identifying opportunities and working with sales and solutioning teams
- Strong skills in requirements gathering, stakeholder management, and executive communication
- Experience with Agile and hybrid delivery models, P&L, budget, and commercial management
- Preferred: experience in a services firm supporting enterprise CME clients
- Preferred: exposure to data, AI, and GenAI-led marketing transformation
- Preferred: certifications in Adobe, Salesforce, other Martech platforms, PMP, Agile, or SAFe
Benefits
Comp & perks- Hybrid work arrangement
- Full-time employment
