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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce Marketing Cloud Engagement and Data Cloud, with a strong focus on data ingestion, transformation, and audience activation. Proficient in developing scalable marketing solutions using AMPscript, SSJS, SQL, and various Salesforce tools.
Highest-signal resume keywords
Salesforce Marketing Cloud EngagementData Cloud ImplementationAdvanced SQL ExpertiseREST and SOAP API IntegrationsData Architecture and Relational Data Modeling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AMPscriptSSJSJavaScriptHTMLCSSAdvanced SQLData Model ObjectsCustomer Data ArchitectureData TransformationAudience Activation
Soft Skills
Excellent CommunicationStakeholder ManagementTroubleshootingRoot-Cause AnalysisTechnical Leadership
Tools & Technologies
Journey BuilderAutomation StudioContact BuilderEmail StudioMobile StudioData StreamsCalculated InsightsCRM IntegrationsCDP IntegrationsEnterprise Applications
Certifications & Qualifications
Salesforce Marketing Cloud Developer CertificationSalesforce Data Cloud Consultant CertificationSalesforce Marketing Cloud Consultant Certification
Industry Keywords
Data IngestionIdentity ResolutionSegmentation FrameworksMarketing Technology SolutionsCI/CD Practices
Tech Stack
Tools & technologiesCloudJavaScriptSOAPSQL
About the role
Key responsibilities & impact- Design, develop, and maintain solutions across Journey Builder, Automation Studio, Contact Builder, Email Studio, and Mobile Studio
- Build dynamic personalization and customer experiences using AMPscript, SSJS, HTML, CSS, and JavaScript
- Develop reusable frameworks, templates, content blocks, and technical assets supporting scalable campaign execution
- Configure and optimize customer journeys, triggered communications, and automated marketing processes
- Design and support Data Cloud data ingestion, harmonization, identity resolution, and audience activation processes
- Work with Data Streams, Data Model Objects (DMOs), Data Graphs, Calculated Insights, and Unified Individual profiles
- Enable customer segmentation and activation use cases across Marketing Cloud Advanced and other Salesforce platforms
- Collaborate with business and analytics teams to translate customer data requirements into scalable Data Cloud solutions
- Design and manage Data Extensions, customer data models, contact architecture, and segmentation frameworks
- Own data ingestion, transformation, quality assurance, and activation pipelines across Marketing Cloud and Data Cloud
- Develop and optimize advanced SQL queries for audience creation, reporting, and customer data transformation
- Ensure data governance, integrity, scalability, and performance across marketing technology solutions
- Design and implement integrations between Salesforce platforms and enterprise systems using REST APIs, SOAP APIs, SFTP, webhooks, and native connectors
- Support real-time and batch data exchange across CRM, CDP, analytics, and enterprise applications
- Troubleshoot integration issues, automation failures, and data synchronization challenges
- Partner with architecture and engineering teams to define scalable Martech solution patterns
- Act as a subject matter expert for Salesforce Marketing Cloud Engagement and Data Cloud capabilities
- Provide technical leadership during discovery, solution design, estimation, development, and deployment phases
- Establish development standards, review code, and drive platform best practices
- Mentor junior developers and contribute to team capability building
- Stay current with Salesforce product innovations and recommend platform enhancements
Requirements
What you’ll need- Graduate in Computer Science, Data Science, or related field
- 6+ years of experience in data engineering or a related field
- 6+ years of hands-on experience with Salesforce Marketing Cloud Engagement & Advanced
- Understanding and working experience on Flow Builder, Data Model Objects, Asset Handling & Tagging
- Strong experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, and Mobile Studio
- Advanced proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
- Hands-on experience with Salesforce Data Cloud implementation and configuration
- Experience with Data Streams, Data Model Objects (DMOs), Identity Resolution, Calculated Insights, and Audience Activation
- Understanding of customer profile unification, segmentation, and data activation use cases
- Strong understanding of customer data architecture and relational data modeling
- Advanced SQL expertise including joins, aggregations, data transformations, and query optimization
- Experience handling large-scale customer datasets and marketing data pipelines
- Proven experience implementing REST and SOAP API integrations
- Experience integrating Salesforce platforms with CRM, analytics, CDP, and enterprise applications
- Understanding of authentication, security, and API governance best practices
- Strong troubleshooting and root-cause analysis capabilities
- Ability to independently lead technical workstreams and complex initiatives
- Excellent communication and stakeholder management skills
- Ability to translate business requirements into scalable technical solutions
- Preferred: Experience with Salesforce Sales Cloud, Service Cloud, or Loyalty Management
- Preferred: Experience with Salesforce AI tools and applications (Einstein & Agentforce)
- Preferred: Experience with Enterprise CDPs and customer data management platforms
- Preferred: Familiarity with CI/CD and release management practices for Salesforce Marketing Cloud
- Preferred: Salesforce Marketing Cloud Developer Certification
- Preferred: Salesforce Data Cloud Consultant Certification
- Preferred: Salesforce Marketing Cloud Consultant Certification