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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Inside Sales and Business Development with a strong focus on analytics and digital transformation. Proficient in leveraging CRM tools and databases to optimize outreach and track performance in the Media sector.
Highest-signal resume keywords
Inside Sales ExperienceBusiness Development ExpertiseCRM Tool ProficiencyMedia Ecosystem KnowledgeConsultative Selling Approach
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Outbound Sales Campaign ExecutionMarket ResearchLead QualificationData AnalysisPersona-Led Messaging
Soft Skills
CollaborationCommunicationConsultative Approach
Tools & Technologies
SalesforceZoomInfoXIQ Insights
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
MediaBroadcastingDigital OperationsB2B SalesAccount-Based Marketing
About the role
Key responsibilities & impact- Collaborate with sales team to identify target accounts and contacts
- Execute, monitor, and track targeted outbound sales campaigns by line of business and market
- Use a consultative approach to understand prospect needs and articulate product/service value
- Qualify inbound leads generated through marketing efforts and transition them to the sales team
- Conduct periodic market research on prospects
- Maintain targeted account lists across Media sub-segments and develop persona-led messaging
- Identify relevant buying centers and personas within media
- Leverage databases and tools including ZoomInfo, XIQ insights, and Salesforce-integrated tools
- Create and optimize inbound and outbound call scripts
- Develop segmented outreach messaging around Media priorities
- Track industry triggers relevant to media accounts
- Create targeted messaging aligned with brand positioning and marketing campaigns
- Foster collaboration and reporting with sales, marketing, SWAT, and other cross-functional teams
- Share outbound data insights and feedback to refine messaging and outreach
- Use CRM tools to plan and track activities, update prospect information, and generate performance reports
- Analyze call data and outcomes to identify trends, successes, and improvement areas
Requirements
What you’ll need- Bachelor’s degree or equivalent required
- 5 years of experience in Inside sales, Business Development or similar role, preferably in analytics, digital operations and digital transformation sales operations
- Ability to translate pain points into compelling outreach narratives aligned to analytics, digital operations, and transformation-led value propositions
- Experience prospecting into Media, Broadcasting, or adjacent B2B sectors (good to have)
- Strong understanding of the Media ecosystem, including TV, OTT/streaming, production studios, broadcasting, music and radio, and the commercial priorities of these businesses (good to have)
- Prior exposure to media go-to-market motions, account-based marketing, revenue operations, or CRM-led sales campaigns across Media, OTT, music/radio or broadcasting accounts (good to have)
Benefits
Comp & perks- Hybrid work arrangement
- Full-time employment