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Tech Stack
Tools & technologiesAndroidBigQueryFirebaseSQL
About the role
Key responsibilities & impact- Execute web audit checklist items across product view, add to cart, checkout, purchase, sign-in, and form submission journeys.
- Confirm that the correct events fire with the right parameters using GTM Preview and the browser DevTools network tab.
- Validate GA4 events in DebugView, including event names, required parameters, data types, and absence of PII.
- Run BigQuery data quality queries to identify '(not set)' volumes, missing purchase-event values, duplicate events, and tracking-spec mismatches.
- Support AppsFlyer event validation by cross-referencing event logs against the tracking specification and documenting discrepancies.
- Log findings in the audit tracker with surface, category, root cause, evidence, and recommended fix.
- Maintain tracking documentation, including event tables, parameter definitions, and implementation code snippet templates.
- Prepare status reporting and governance meeting summaries, flagging new anomalies.
Requirements
What you’ll need- Google Analytics 4 — navigate reports, use DebugView in real time, build Exploration reports, and understand the purchase event structure.
- Google Tag Manager — use GTM Preview mode, read tag and trigger configurations, and identify firing issues.
- Browser DevTools (network tab) — filter for the GA4 collect endpoint, inspect request payloads, and identify missing or malformed parameters.
- BigQuery and SQL — write queries against GA4 event export tables to identify data quality issues and summarise results for reporting.
- Structured documentation — produce clear, consistent audit checklists, findings logs, event tables, and data dictionaries.
- Bachelor's degree in Computer Science, Engineering, Statistics, Information Systems, Mathematics, or a related quantitative field.
- 2–5 years in digital analytics implementation or QA, with hands-on use of GA4, GTM, and BigQuery.
- AppsFlyer, Firebase DebugView, audit deliverables or gap reports, and Android emulator or device-based tag validation are preferred qualifications.
- Experience in a consulting or agency delivery environment is preferred.
Benefits
Comp & perks- Hybrid work arrangement