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Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Play a key role in understanding customer behavior
- Develop customer segmentation strategies
- Evaluate marketing campaign performance and provide actionable insights to enhance ROI
- Conduct customer behavior analysis, including customer segmentation and clickstream data analysis from mobile apps, websites, and other digital assets
- Design and implement A/B testing and experiments for marketing initiatives
- Optimize customer acquisition, retention, and engagement strategies
- Leverage customer segmentation and attribution analysis frameworks
- Apply advanced SQL, Python, and SAS for data extraction, cleaning, statistical modeling, and analysis
- Build and automate marketing and performance dashboards in Tableau using multiple data sources
- Lead marketing reporting automation initiatives to streamline recurring analysis processes
- Work at various and unanticipated worksites throughout the United States
Requirements
What you’ll need- Requires bachelor’s degree (or higher) in Marketing Analytics, Statistics, Business Analytics, Data Science, or a related quantitative field
- Three (3) years of experience in data analytics
- At least three (3) years of experience with advanced SQL and Python skills
- At least two (2) years of experience applying advanced SAS skills for statistical analysis
- At least two (2) years of Tableau experience building multi-page dashboards
- 40 hours/week, 9:00am-5:00pm
- Must send resume and cover letter and cite job title and code EXL93
Benefits
Comp & perks- Telecommuting permitted
- 40 hours/week
- 9:00am-5:00pm schedule
