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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Proficient in SQL for data extraction and manipulation, with hands-on experience in Tableau for visualization and reporting. Strong analytical skills and the ability to translate complex data into actionable marketing insights and strategies.
Highest-signal resume keywords
SQL ProficiencyTableau VisualizationMarketing AnalyticsData AnalysisStakeholder Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisCustomer SegmentationBehavioral AnalysisLifecycle Performance AssessmentMarketing Measurement ConceptsAttribution ModelsPredictive ModelingStatistical Analysis TechniquesPerformance AnalyticsData Validation
Soft Skills
Analytical ThinkingProblem-SolvingAttention to DetailCommunication SkillsInitiative
Tools & Technologies
TableauGA4BigQueryBusiness Intelligence ToolsData Visualization Tools
Industry Keywords
Marketing AnalyticsFintechFinancial ServicesDigital-First Consumer BusinessesMarketing Attribution
Tech Stack
Tools & technologiesBigQuerySQLTableau
About the role
Key responsibilities & impact- Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes
- Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems
- Develop and maintain dashboards, visualizations, and performance reports using Tableau
- Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets
- Deliver insights to optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness
- Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments
- Partner with marketing, product, and analytics stakeholders to translate business needs into analytical solutions
- Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making
- Ensure data accuracy and consistency through regular validation and quality checks
- Stay current with industry trends in marketing analytics, attribution, and measurement methodologies
Requirements
What you’ll need- Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics)
- 4-5 years of experience in marketing analytics, data analytics, or related fields
- Strong proficiency in SQL for data extraction and manipulation
- Hands-on experience with Tableau for visualization and reporting
- Solid understanding of marketing measurement concepts, attribution, and performance analytics
- Excellent communication skills with the ability to translate data into compelling narratives
- Demonstrated experience collaborating with stakeholders and influencing decisions
- Strong analytical thinking, problem-solving abilities, and attention to detail
- Ability to work independently, take initiative, and manage multiple priorities
- Preferred: Experience working with fintech, financial services, or digital-first consumer businesses
- Preferred: Familiarity with marketing attribution models, MMM, or experimentation frameworks
- Preferred: Experience leading a team
- Preferred: Exposure to additional BI or data visualization tools
- Preferred: Experience with GA4 and BigQuery
- Preferred: Understanding of predictive modeling or statistical analysis techniques
Benefits
Comp & perks- Annual bonus
- Benefits information provided via US Careers and Benefit