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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and optimizing marketing strategies for credit card businesses, with a strong focus on data analysis, campaign management, and performance monitoring. Proficient in translating business objectives into actionable data-driven tactics while effectively communicating insights to leadership.
Highest-signal resume keywords
Data AnalysisSQL ProgrammingCampaign ManagementA/B TestingFinancial Services Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data ScienceStatistical AnalysisModel CreationFunnel OptimizationHypothesis TestingData Pipeline DevelopmentDirect Mail Campaign PlanningKPI DefinitionPerformance MonitoringExperimentation Design
Soft Skills
Strong CommunicationAttention to DetailCuriosityTeam CollaborationSolution-Oriented Approach
Tools & Technologies
TableauAirflowSnowflakeConsumer Bureau DataExperianTransUnion
Industry Keywords
Credit Card BusinessMarketing StrategiesBusiness AcumenCampaign LifecycleBanking Products
Tech Stack
Tools & technologiesAirflowPythonSQLTableau
About the role
Key responsibilities & impact- Develop, optimize, and implement marketing strategies for the client's credit card business
- Drive growth of business and member products through data analysis, model creation, strategy development, and performance monitoring across channels
- Collaborate with marketing managers, channel owners, business leads, and external partners on new opportunities and initiatives
- Analyze marketing strategy effectiveness, including funnel efficiency, CPA, and ROI, and provide data-driven recommendations
- Design, analyze, and interpret A/B tests and quasi-experiments
- Design and validate campaign lifecycles, including process flow, data pipeline, model scoring, execution, campaign selection, and file ingestion
- Define KPIs, create reporting frameworks, and develop self-service dashboards
- Manage end-to-end direct mail campaigns, including prescreened and invitation-to-apply campaigns
- Perform deep-dive analyses across funnels, user behavior, monetization, and retention
- Translate business objectives into actionable data-driven tactics and campaigns
- Fulfill partner analysis requests and navigate ambiguity with solution-oriented approaches
- Communicate insights and data narratives to senior leadership and partners
Requirements
What you’ll need- Bachelor's degree in computer science, Math, Physics, Engineering, or a quantitative field required
- 8+ years of experience in a data science/analytics role
- Strong communication skills and comfort working directly with Product and Business leaders
- Direct mail experience, including campaign planning, forecasting, selection, execution, and monitoring
- Strong programming skills in SQL, Python/R, and proficiency in Tableau
- Experience in growth, lifecycle, or funnel optimization problems
- Experience building data pipelines with Airflow, preferably in Snowflake
- Demonstrated experience with experimentation design, hypothesis testing, and statistical analysis
- Ability to operate effectively in ambiguous, fast-moving product environments
- Ability to thrive in a dynamic, cross-functional environment with keen attention to detail
- Ability to work independently and as part of a team, initiating and driving projects to completion
- Strong business acumen, curiosity, communication, and presentation skills, including presenting to leadership
- Strong preference for financial services industry experience and familiarity with banking products and marketing channels
- Experience with consumer bureau data, including Experian/TU
- In-depth knowledge of credit card business strategies leading to profitability and expertise managing/executing prescreen campaigns
Benefits
Comp & perks- Bonus
- Benefits information provided at https://www.exlservice.com/us-careers-and-benefits
- Hybrid work arrangement