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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2C Lifecycle Marketing, focusing on strategy development, campaign execution, and performance analysis. Proficient in utilizing Iterable for automated journey optimization and cross-functional collaboration to enhance member engagement and retention.
Highest-signal resume keywords
B2C Lifecycle MarketingIterable Campaign ManagementSegmentation And PersonalizationAnalytical SkillsCross-Functional Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle Marketing StrategyCampaign OptimizationAudience SegmentationBehavioral TriggersQuality AssurancePerformance Goal SettingStructured ExperimentationCopywritingPresentation SkillsRetention Marketing
Soft Skills
Attention To DetailCommunication SkillsCollaborationStrategic PlanningProblem-Solving
Tools & Technologies
IterableEmail CampaignsPush NotificationsIn-App Campaigns
Industry Keywords
B2B2C MarketingHealth And WellnessFitness MarketingClient Launch Support
About the role
Key responsibilities & impact- Own the lifecycle marketing strategy and roadmap, setting priorities and performance goals for member onboarding, activation, engagement, retention, and win-back
- Build and manage email, push notification, and in-app campaigns in Iterable, including copywriting and scheduling
- Design and optimize automated journeys using audience segmentation, behavioral triggers, and personalization
- Maintain campaign quality standards and perform quality assurance across audience targeting, journey logic, personalization, links, and message rendering
- Identify opportunities to experiment with messaging, timing, targeting, and journey design, using campaign results to guide ongoing improvements
- Lead cross-functional lifecycle initiatives with product, content, coaching, and data partners, aligning stakeholders on priorities and measurement needs
- Communicate lifecycle performance, insights, and recommendations to leadership to inform engagement priorities
- Support client launches using existing acquisition assets and the established playbook, including presenting materials alongside client-facing partners
- Report to the Vice President of Operations
- Work as an individual contributor
Requirements
What you’ll need- 5+ years of experience in B2C lifecycle, CRM, or retention marketing, including ownership of strategy and hands-on execution for a mobile app or comparable digital product
- At least 2 years of hands-on Iterable experience, with the ability to independently build, troubleshoot, and optimize campaigns and automated journeys
- Demonstrated success improving activation, engagement, or retention through segmentation, personalization, and multichannel lifecycle programs
- Experience setting marketing priorities, defining performance goals, and using structured experimentation to guide decisions
- Strong analytical skills, including the ability to interpret campaign results and communicate recommendations to leadership
- Strong QA skills and attention to detail across campaign setup and delivery
- Excellent copywriting and presentation skills, including comfort presenting marketing materials to clients
- Ability to lead cross-functional initiatives, build alignment with partners, and independently balance strategic planning with campaign execution
- Preferred: Experience marketing to employees through an employer-sponsored benefit or another B2B2C model
- Preferred: Experience partnering with technical or data teams on event tracking and campaign data requirements
- Preferred: Interest in health, wellness, sports, or fitness
Benefits
Comp & perks- Health insurance
- Life benefits
- Disability benefits
- 401(k) plan
- Paid time off
- Part-time benefits (subject to eligibility requirements)