Lifecycle Program Marketing Manager

Experian

. Lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space .

Posted 9/21/2026full-timeRemote • Costa Mesa • California • United StatesSeniorLead💰 $80,237 - $139,077 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing, CRM, and lifecycle marketing, with a strong focus on campaign performance measurement and cross-functional collaboration. Proven ability to manage multi-channel communication programs that align with business goals and enhance customer engagement.

Highest-signal resume keywords

Email MarketingCRM Campaign ManagementCampaign Performance MeasurementCross-Functional Team CollaborationLifecycle Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Data AnalysisA/B TestingAudience SegmentationPerformance MetricsCustomer Engagement Strategies

Soft Skills

Strategic PlanningCommunicationCollaborationProblem-Solving

Tools & Technologies

CRM SoftwareEmail Marketing PlatformsAnalytics Tools

Industry Keywords

Customer EngagementLifecycle CampaignsMulti-Channel CommunicationEnterprise Scale Programs

About the role

Key responsibilities & impact

Lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space
Manage lifecycle campaigns from planning through measurement
Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches
Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics
Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings
Coordinate CRM plans with product launches, performance goals, and broader business initiatives
Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement
Support multi-channel communication programs aligned with business goals and customer needs
Partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences
Report to the Manager, Lifecycle Engagement & Loyalty

Requirements

What you’ll need

7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area
Experience delivering communication programs at an enterprise scale
Experience measuring campaign performance and using results to guide campaign decisions
Experience working with cross-functional teams such as product, marketing, and analytics
Experience managing multiple CRM or digital communication initiatives with overlapping deadlines
Bachelor's degree in marketing, business, communications, or a related field

Benefits

Comp & perks

Great compensation package and bonus plan
Core benefits including medical, dental, vision, and matching 401K
Flexible work environment, ability to work remote, hybrid or in-office
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
Inclusive and purpose-driven culture
Equal Opportunity Employer
Disability accommodations available