Senior Brand Manager

Exploding Kittens, Inc.

. Shape the long-term vision and brand architecture of the Exploding Kittens franchise through multi-year strategy, portfolio management, brand playbooks, and guidelines .

Posted 11/10/2026full-timeLos Angeles • California • United StatesSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, including strategic vision, portfolio management, and go-to-market campaign development. Proven ability to leverage consumer insights and market trends to drive product development and brand growth.

Highest-signal resume keywords

Brand ManagementP&L ManagementConsumer InsightsGo-To-Market StrategyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Portfolio ManagementCampaign DevelopmentMarket InsightsCostingPricingForecastingRetail Sell-InSell-Through DataProduct DevelopmentBrand Architecture

Soft Skills

Exceptional CommunicationAnalytical AbilityCreative Brief DevelopmentCollaborationAdaptability

Industry Keywords

Consumer Packaged GoodsBrand StrategyMarket TrendsLicensingBrand Partnerships

About the role

Key responsibilities & impact

Shape the long-term vision and brand architecture of the Exploding Kittens franchise through multi-year strategy, portfolio management, brand playbooks, and guidelines
Develop and own brand and go-to-market campaigns to increase awareness, grow consumer reach, and turn casual players into loyal fans, partnering with Marketing for execution
Use consumer, cultural, and market insights to refine brand strategy and inform new product development
Manage costing, pricing, P&L, inventory, and profitability; partner with Marketing to plan campaign spend within the Marketing budget
Serve as the point of contact for licensing and brand partnership opportunities, including project approvals
Partner and travel with Sales and Marketing for activations, retailer-specific programs, and events
Partner closely with cross-functional teams and drive revenue through creative marketing and product development strategies

Requirements

What you’ll need

5+ years in brand management
Experience refreshing and evolving brands through growth, maturity, and category expansion while protecting and strengthening core identity
Track record of successful launches for high-growth CPG brands built with the consumer in mind
Strong commercial knowledge and business acumen
Ability to create or leverage P&L, forecasting, retail sell-in, and sell-through data
Demonstrable ability to translate strategic direction into bold and original execution
Analytical ability and comfort turning insight into creative briefs
Deep understanding of consumer behavior and cultural trends
Exceptional communication skills and comfort in fast-paced, collaborative, iterative environments
Based in Los Angeles, CA