Retention Marketing Manager

Explora Solutions

. Lead marketing strategies supporting the Retention marketing program .

Posted 10/7/2026full-timeCluj-Napoca • RomaniaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing retention marketing strategies, managing customer loyalty programs, and optimizing customer journeys. Proficient in data-driven marketing, project management, and stakeholder communication to enhance customer engagement and profitability.

Highest-signal resume keywords

Digital Marketing ExperienceCustomer Journey OptimizationData-Driven MarketingRewards Program ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing ProgramsA/B TestingMultivariate TestingAnalyticsCustomer Experience OptimizationBudget ManagementCampaign Metrics AnalysisLifecycle Campaign DevelopmentProcess AuditsReporting

Soft Skills

Negotiation SkillsRelationship-BuildingTeam LeadershipInfluence SkillsCommunication Skills

Tools & Technologies

MS OfficeExcelDigital Marketing ToolsBusiness Intelligence Resources

Industry Keywords

Retention MarketingCustomer LoyaltyCustomer ExperienceStakeholder AlignmentMulti-Channel Environment

About the role

Key responsibilities & impact

Lead marketing strategies supporting the Retention marketing program
Plan and execute loyalty strategies supporting customer brands’ retention efforts
Lead special projects to improve active customer-base profitability
Manage brands’ rewards program
Develop short- and long-term Retention marketing strategies with internal stakeholders
Develop segment-specific strategies with Retention Marketing Specialists to improve KPIs
Oversee and control budgets and keep campaigns within budget
Communicate campaign metrics, results, and recommendations to stakeholders
Define and collaborate on customer-experience personalization on and off the website
Assess needs, align stakeholders, and develop measurable systems, resource, and process changes
Manage internal resources to deliver fixed- and variable-scope work on time, within budget, and as specified
Produce proposals, reports, and process documents
Conduct technology, content, and process audits and gather stakeholder feedback
Identify improvement areas and develop Lifecycle campaigns for business leaders
Coordinate project responsibilities and allocate and prioritize team tasks
Ensure campaigns, creative briefs, strategic marketing documents, and campaign calendars reflect objectives, target groups, and ROI
Prepare summary reports and post-campaign analyses using Business Intelligence resources

Requirements

What you’ll need

3-5 years of digital marketing experience with a successful track record of implementing and managing Digital Marketing Programs in a multi-channel environment
In-depth knowledge of Customer Journey Optimization best practices
Experience developing and implementing testing strategies across channels
Experience designing and analyzing contact strategies, automation techniques/tools, and customer experience optimization
Previous experience managing a rewards program and/or Customer loyalty program
Experience with data-driven marketing, A/B and multivariate testing, Analytics, and different Digital Marketing Tools
Ability to interpret and present data/results in written and verbal formats
Advanced knowledge of MS Office software applications; advanced Excel is a must
Ability to manage and prioritize multiple projects simultaneously within a complex organization
Experience leading, coaching, and mobilizing teams
Excellent negotiation, influence, and relationship-building skills
Must be able to travel 20-30%
Hybrid working model: 2 days per week in office

Benefits

Comp & perks

25 days of leave
Meal tickets of 40 lei/day
Pension coverage
Full health and dental coverage for you and dependents
7Card subscription
Learning and development tailored to your career path
Travel and wellness allowance
Fun activities throughout the year
Support and collaboration within the immediate team and broader organization
Work-life balance support