Senior CX and Market Insights Manager

Export Development Canada | Exportation et développement Canada

. Shape and prioritize the quantitative research agenda with CX, Economics, Strategy, Portfolio, and other business teams .

Posted 9/18/2026full-timeOttawa • CanadaSenior💰 CA$96,557 - CA$128,743 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in quantitative customer insights and market research, with a strong focus on survey design, data analysis, and translating findings into actionable recommendations. Proficient in utilizing tools like SPSS and Qualtrics to drive strategic decision-making and enhance customer experience.

Highest-signal resume keywords

Quantitative Research LeadershipSPSS Data AnalysisQualtrics Survey ProgrammingMarket Measurement FrameworksBilingualism in English and French

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Quantitative ResearchSurvey DesignData AnalysisStatistical TechniquesSegmentationRegression AnalysisPredictive ModellingDriver AnalysisFactor AnalysisChoice Modelling

Soft Skills

CommunicationStakeholder EngagementStorytellingCollaborationCoaching

Tools & Technologies

QualtricsSPSSMarket Intelligence ToolsDashboard Development ToolsSurvey Deployment Tools

Industry Keywords

Customer Experience (CX)Market ResearchBrand HealthTrade Confidence IndexNPSData IntegrityResearch GovernanceEthics in ResearchOperational Data IntegrationSecondary Research

About the role

Key responsibilities & impact

Shape and prioritize the quantitative research agenda with CX, Economics, Strategy, Portfolio, and other business teams
Lead the evolution of customer and market measurement frameworks, including Brand Health, the Trade Confidence Index, and NPS
Build market sizing, segmentation, and opportunity analyses informing strategy, economics, portfolio governance, and investment decisions
Lead end-to-end quantitative customer and market research initiatives across multiple channels
Program, test, and deploy surveys using Qualtrics
Develop analytical plans and apply advanced statistical techniques
Analyze quantitative survey data using SPSS and complementary tools
Optimize survey design, sampling, metrics, analytical methods, and research/operational data integration
Provide methodological direction and quality oversight to external research suppliers
Integrate primary research with secondary research, operational data, and external market intelligence
Translate statistical findings into decision-ready narratives and evidence-based recommendations
Analyze customer experiences across customer-journey stages
Develop and maintain Qualtrics dashboards and reporting outputs
Communicate insights to stakeholders and senior leadership through reports, presentations, and storytelling
Apply Generative AI and advanced analytical approaches responsibly
Build trusted partnerships with internal stakeholders and translate business objectives into research questions
Embed customer and market insights into strategic planning, CX priorities, marketing decisions, program development, and corporate initiatives
Facilitate interpretation and application of findings
Share insights, best practices, and learnings across the organization
Establish and uphold research standards, governance, definitions, and best practices
Advance EDC’s CX and market insights practice through improved methods, tools, and ways of working
Document methodologies, assumptions, limitations, findings, and stakeholder interactions
Provide expert guidance, coaching, and methodological challenge to colleagues and partners

Requirements

What you’ll need

Minimum seven (7) years of progressively responsible experience in quantitative customer insights, market research, CX research, marketing research, or a related insights function, including experience leading complex research initiatives
Postsecondary degree in market research, statistics, social sciences, or a related discipline, or an equivalent combination of education and relevant experience
Experience designing and leading end-to-end quantitative research
Experience defining research questions, developing survey instruments, designing samples, assessing data quality, selecting analytical methods, and communicating methodological limitations
Advanced experience analyzing quantitative data using SPSS or comparable statistical software
Experience with significance testing, regression, segmentation, weighting, driver analysis, factor analysis, predictive modelling, or choice modelling
Ability to integrate primary research with operational, behavioural, secondary, or market data
Experience developing, managing, or evolving customer, brand, market, or experience measurement frameworks
Ability to translate complex analysis into clear, decision-ready insights and recommendations for senior leaders and non-technical audiences
Proficiency with Qualtrics, including survey programming, testing, deployment, dashboard development, and ongoing reporting
Commitment to research rigour, ethics, data integrity, and quality assurance
Ability to work legally in Canada at the time of application; preference given to Canadian Citizens or Permanent Residents
Must meet requisite government security screening requirements
Bilingualism in English and French is an asset

Benefits

Comp & perks

Performance-based incentive
Comprehensive compensation and benefits package
Work-life balance
Hybrid work options
3 to 4 weeks paid vacation
Corporate closure period
Summer early Fridays
No-meeting Fridays
Continuous learning opportunities
Training programs
Workshops
Language training
Wellness initiatives
Mental health support
Fitness programs
Volunteer opportunities
Relocation assistance for eligible candidates