Social Media, Reputation Specialist

Express Chipping

. Serve as TurFresh's public voice and manage social channels as a community manager .

Posted 10/12/2026full-timeRemote • ArgentinaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in community management and social media strategy, with a strong focus on reputation management and content creation. Proficient in using social listening tools and basic visual editing software to enhance brand presence and engagement.

Highest-signal resume keywords

Community Management ExperienceReputation ManagementSocial Listening SkillsContent Creation and SchedulingBasic Visual Editing Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media ManagementReputation ManagementContent CreationSocial ListeningVisual Editing

Soft Skills

Excellent Written CommunicationOrganizational SkillsSelf-Directed

Tools & Technologies

GoHighLevelSprout SocialBrand24CanvaCapCut

Industry Keywords

Google Business ProfileYelpBirdseyeTurf CareSocial Channels

About the role

Key responsibilities & impact

Serve as TurFresh's public voice and manage social channels as a community manager
Respond to every Google Business Profile, Yelp and Birdseye review within 48 hours
Handle negative reviews and public complaints, take conversations offline and escalate issues to Customer Service
Write and maintain review response guidelines
Work with Customer Service to generate more customer reviews
Track ratings, review volume, response rates and recurring themes by location
Answer comments, direct messages and mentions across social channels
Monitor conversations about TurFresh, competitors and turf care in local groups, Reddit and review sites
Route sales and service inquiries to Customer Service in GoHighLevel
Send a weekly listening digest covering questions, objections, complaints, competitor moves and content ideas
Turn content pillars into a weekly channel calendar
Write hooks, captions, story text and calls to action for each channel
Brief creative resources and make basic visual edits
Coordinate field content capture with technicians
Schedule and publish content in GoHighLevel Social Planner across Instagram, Facebook, TikTok and YouTube
Review and approve AI-generated calendars, captions, replies and reports; improve prompts and brand voice rules
Report weekly on publishing and performance, separating organic and paid results
Propose and run copy and format tests and record findings

Requirements

What you’ll need

3+ years managing social media and online communities for a brand or agency
Excellent written English with a natural tone for U.S. homeowners
Proven community management experience
Reputation management experience responding to reviews at scale on Google Business Profile, Yelp or Birdseye
Social listening experience using native tools or platforms such as Sprout Social or Brand24
Demonstrable results with numbers, including channel growth and post performance
Basic visual editing skills using Canva, CapCut or similar
Comfort using AI as a drafting partner while retaining quality, accuracy and brand judgment
Organized and self-directed, able to close the loop and escalate early with a recommendation

Benefits

Comp & perks

Full-time employment
Remote work arrangement
Working overlap with U.S. Pacific Time business hours