Director of Paid Media

Expressable

. Own paid digital acquisition strategy, budget, and performance across Google, Meta, and emerging channels .

Posted 10/2/2026full-timeRemote • United StatesLead💰 $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing with a focus on digital acquisition strategies, budget management, and A/B testing within healthcare or telehealth environments. Proficient in utilizing measurement tools and ensuring compliance with privacy regulations like HIPAA.

Highest-signal resume keywords

Performance MarketingGoogle AdsMeta Ads ManagerA/B TestingHIPAA Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Acquisition StrategyBudget ManagementConversion Rate OptimizationAttribution MeasurementData Analysis

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

GA4UTM GovernanceConversion APIsUnbounce

Industry Keywords

HealthcareTelehealthDTC MarketingPrivacy Regulations

About the role

Key responsibilities & impact

Own paid digital acquisition strategy, budget, and performance across Google, Meta, and emerging channels
Manage CAC, conversion volume, and payback
Design and run A/B testing across ad creative, audiences, bidding strategies, and landing pages
Maintain a testing roadmap and share insights across the company
Allocate budget by market and payer mix based on payer coverage, therapist capacity, and performance trends
Brief and iterate on ad creative with the designer and video editor
Strengthen attribution under HIPAA constraints using server-side conversion signals, compliant data layers, and incrementality or geo-holdout testing
Partner with marketing, product, and engineering teams on sign-up flow experiments
Report weekly on spend, pipeline, and efficiency
Flag risks early and recommend budget allocation

Requirements

What you’ll need

7+ years in performance marketing
At least 3 years owning paid strategy and budget at a consumer or DTC company
Healthcare or telehealth experience preferred
Track record of driving efficient digital growth at meaningful scale
Deep hands-on expertise in Google Ads, Meta Ads Manager, and landing page testing tools such as Unbounce
Strong command of measurement, including GA4, UTM governance, conversion APIs, and offline conversions
Understanding of the limits of platform attribution
Experience running disciplined A/B and multivariate tests
Experience marketing under privacy or regulatory constraints such as HIPAA, healthcare ad policies, and restricted targeting is a plus
Eligible to work in the United States
Must reside within the United States
Visa sponsorship is unavailable

Benefits

Comp & perks

Exceptional paid time off policies, including a winter break
401k matching
Health insurance options
Company-paid life insurance
Company-paid short-term disability coverage
Company-paid long-term disability coverage
Remote work environment
Professional collaboration and personal connection