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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketo marketing automation platform management, including strategy, governance, and optimization. Proven ability to drive campaign effectiveness, stakeholder communication, and compliance with data integrity standards.
Highest-signal resume keywords
Marketo Platform OwnershipProject ManagementDigital Marketing ExperienceStakeholder ManagementData Integrity Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AutomationCampaign ManagementData ManagementHTMLCSSMicrosoft Dynamics CRMMicrosoft ExcelMicrosoft SharePointAEMWorkflow Management
Soft Skills
Interpersonal SkillsWritten CommunicationOrganizational SkillsSelf-Starter MindsetStorytelling Skills
Tools & Technologies
MarketoAdobe WorkfrontMicrosoft Planner
Certifications & Qualifications
Degree in Digital Marketing
Industry Keywords
B2B MarketingGDPRCAN-SPAMCampaign DeliveryLead Management
Tech Stack
Tools & technologiesAEM
About the role
Key responsibilities & impact- Own the strategy, governance, optimization, and ongoing maturity of EY's Marketo marketing automation platform
- Act as the Marketo platform owner and subject matter expert
- Build a scalable, compliant, and high-performing capability supporting campaign delivery, lead management, pipeline growth, and reporting
- Connect marketing technology, campaign execution, and CRM operations to link marketing activity to business outcomes
- Drive the maturity, long-term health, sustainability, and value of Marketo
- Design and implement strategic nurture and lifecycle programs
- Partner with the Data team to improve marketing-effectiveness visibility, platform performance, campaign outcomes, and marketing efficiency
- Own end-to-end campaign processes, governance, and best-practice operations for Oceania Marketo users and campaigns
- Partner with the Oceania Marketing Automation Delivery Team to establish and maintain processes, standards, and best practices
- Maintain proactive stakeholder communication throughout project and campaign lifecycles
- Collaborate with global, regional, and country marketing automation teams to drive alignment and Marketo maturity
- Leverage global capabilities and resources to support marketing initiatives
- Contribute to marketing strategy, operating-model evolution, and continuous improvement across the region
- Provide guidance and oversight to GDS Marketing Automation resources
Requirements
What you’ll need- Experience in project management and/or campaign management within a marketing environment
- Exposure to or hands-on experience with marketing automation platforms, preferably Marketo
- Strong interpersonal and stakeholder-management skills
- Excellent written communication skills, especially for email content and presentation development
- Ability to work independently, prioritize effectively, and meet deadlines in a fast-paced environment
- Demonstrated experience driving results across global, cross-functional, and diverse teams
- A degree or diploma in Digital Marketing or a related field
- 10+ years of experience in digital marketing
- Strong project management skills with the ability to manage multiple projects and stakeholders
- Detail-oriented, organized, self-starter mindset
- Ability to review and understand processes and recommend automation or efficiency improvements
- Solid technical skills, including hands-on experience with marketing automation platforms, ideally Marketo
- Strong interpersonal and stakeholder-management capabilities
- Excellent written and verbal communication skills and comfort presenting to virtual teams
- Advanced proficiency in Microsoft Office, especially Excel and SharePoint
- Working knowledge of AEM is a plus
- Experience working within large, multinational organizations
- Ability to translate business needs into technical requirements for marketing automation platforms
- Strong understanding of data-integrity and compliance requirements, including GDPR and CAN-SPAM
- Proven ability to work independently, meet deadlines, and drive outcomes across global, cross-functional teams
- Hands-on experience with Microsoft Dynamics CRM is ideal
- Strong interest in data management and analytics is ideal
- Storytelling and consulting skills are ideal
- B2B marketing experience and understanding of digital marketing and media are ideal
- Knowledge of HTML, CSS, and scripting
- Knowledge of workflow management tools such as Adobe Workfront and Microsoft Planner
Benefits
Comp & perks- Competitive salary
- Global scale, support, inclusive culture and technology to become the best version of you
- Opportunity to build an exceptional experience and career at EY