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EY

Business Solution Architect Associate Director – MarTech / AdTech

EY

. Define and maintain the BMC MarTech architecture strategy and vision .

Posted 11/3/2026full-timeHoboken • New York • United StatesSenior💰 $139,300 - $300,900 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in defining and maintaining MarTech architecture strategies, ensuring interoperability across business functions, and integrating systems with enterprise data lakes and analytics platforms. Proficient in architectural modeling, data governance, and promoting API-first and event-driven architecture principles.

Highest-signal resume keywords
MarTech Ecosystem KnowledgeArchitectural Modelling CapabilitiesEnterprise Data Strategy UnderstandingIntegration Design ExperienceArchitecture Certifications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Architectural ModellingData GovernanceIntegration DesignAI-EnablementCloud Architecture
Soft Skills
Communication SkillsCollaboration
Tools & Technologies
Adobe Experience CloudSalesforceCDPsDAMLucidchartLeanIXArchiMate
Certifications & Qualifications
TOGAFCloud Certifications
Industry Keywords
MarTechAdTechAPI-Led IntegrationEvent-Driven ArchitectureCRMCMSAnalytics

Tech Stack

Tools & technologies
AWSAzureCloudGoogle Cloud Platform

About the role

Key responsibilities & impact
  • Define and maintain the BMC MarTech architecture strategy and vision
  • Define MarTech architectural standards, reusable patterns, and reference architectures
  • Shape multi-year roadmaps with Product Managers and cross-functional business leaders
  • Translate strategic business needs into future-state capability models and architectures
  • Act as the architectural connector across BMC, ET, C&I, Talent, Alumni, and Communications
  • Ensure interoperability and shared experience frameworks across business functions
  • Reduce duplication and promote enterprise platform and standards reuse
  • Produce solution options with pros/cons, costs, risks, technical debt, and compliance considerations
  • Collaborate with Data Architecture teams to design AI-ready data models, taxonomies, and metadata structures
  • Ensure MarTech systems integrate effectively with enterprise data lakes, CDPs, analytics platforms, and identity systems
  • Assess emerging technologies and evaluate platform/vendor options with Product Management teams
  • Influence investment decisions, business cases, and sourcing strategies
  • Support design assurance and enterprise governance forums
  • Promote API-first, event-driven, modular, and composable architecture principles
  • Champion performance, resilience, observability, accessibility, and global scalability
  • Communicate complex architectural concepts in clear, business-focused language
  • Serve as a trusted advisor on MarTech strategy, innovation, and platform evolution

Requirements

What you’ll need
  • Deep knowledge of MarTech ecosystems: CRM, CDP, CMS, automation, analytics, identity and consent
  • Strong architectural modelling capabilities across business, data, application, and technology
  • Strong understanding of enterprise data strategy, data governance, and AI-enablement
  • Experience designing integrations across multiple enterprise platforms
  • Exposure to Data Architecture or AI/ML platform design
  • Experience with Adobe Experience Cloud, Salesforce, CDPs, DAM, or similar ecosystems
  • Architecture certifications such as TOGAF and cloud certifications
  • Knowledge of MarTech and AdTech platforms, including Adobe and DSPs
  • Knowledge of API-led, ESB, and event-driven integration
  • Knowledge of CDP, CMS, CRM analytics suites, including Adobe, Salesforce, and Microsoft
  • Knowledge of cloud platforms including Azure, AWS, and GCP
  • Experience with architecture tools such as Lucidchart, LeanIX, and ArchiMate

Benefits

Comp & perks
  • Medical and dental coverage
  • Pension and 401(k) plans
  • Flexible vacation policy
  • EY Paid Holidays
  • Winter/Summer breaks
  • Personal/Family Care leave
  • Other leaves of absence
  • Professional growth opportunities
  • Inclusive culture
  • Reasonable accommodation for qualified individuals with disabilities, including veterans with disabilities