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EY

Global Alliances and Ecosystems Strategic Activations Leader – Associate Director

EY

. Support Global Alliance and Ecosystem marketing programs that drive awareness, build credibility, and create demand .

Posted 10/28/2026full-timeHoboken • New Jersey • United StatesSenior💰 $137,100 - $308,600 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and delivering integrated B2B marketing programs, leveraging the EY MarTech stack, particularly Marketo, to drive business growth. Possesses strong relationship management skills and the ability to influence senior stakeholders while managing complex global marketing initiatives.

Highest-signal resume keywords
B2B Marketing ProgramsEY MarTech StackStakeholder ManagementProgram ManagementGlobal Marketing Initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Integrated Marketing ProgramsRevenue-Focused MarketingMarket Insights TranslationCompetitive AnalysisMulti-Channel Initiatives
Soft Skills
Relationship ManagementCommunication SkillsAdaptabilityCollaborationInfluencing Skills
Tools & Technologies
Marketo
Industry Keywords
Alliance MarketingGlobal Business FundamentalsCross-Cultural SensitivitiesProfessional Services ExperienceTechnology Trends

About the role

Key responsibilities & impact
  • Support Global Alliance and Ecosystem marketing programs that drive awareness, build credibility, and create demand
  • Develop and deliver integrated marketing programs for strategic alliances
  • Establish scalable, repeatable marketing processes and programs for global regional activation
  • Introduce innovation, best practices, and technology-led approaches to marketing programs
  • Design a shared delivery model with agencies, GDS, and other BMC teams
  • Produce assets, content, and toolkits for regional activation
  • Maintain knowledge of global business issues, technology trends, and implications for EY’s Alliances brand and go-to-market approach
  • Report marketing metrics on strategic initiatives and generate insights for continuous improvement
  • Support internal initiatives as required
  • Collaborate with the Global Alliances and Ecosystem BMC leader and wider EY Global BMC team
  • Manage one direct report
  • Facilitate delivery of multi-channel initiatives with Industry and Service Line teams as needed

Requirements

What you’ll need
  • Business acumen and commercial focus
  • Technical know-how with the EY MarTech stack, particularly Marketo
  • Experience designing and delivering world-class creative revenue-focused B2B marketing programs with a track record of success
  • Executive presence and strong relationship management skills
  • Ability to influence and manage senior-level stakeholders and build consensus, support, and sponsorship
  • Understanding of alliance marketing and ability to translate market insights into go-to-market programs
  • Ability to manage multiple projects and competing priorities
  • Excellent communication and ability to engage teams and senior leadership
  • Ability to advise on marketing and communications concepts and influence business growth plans
  • Effective, adaptable, and proactive program management skills
  • Ability to collaborate with diverse stakeholders across teams
  • Ability to gather internal and external feedback and drive continuous improvement
  • Knowledge of global business fundamentals, competitive analysis, and cross-cultural/geographical sensitivities
  • Strong interest in how technology is changing the way businesses work
  • Ability to work cross-functionally and at all organizational levels
  • Experience managing complex global programs
  • Experience working as part of diverse and virtual high-performance teams
  • Experience navigating complex global organizations, preferably professional services experience

Benefits

Comp & perks
  • Medical and dental coverage
  • Pension and 401(k) plans
  • Flexible vacation policy
  • EY Paid Holidays
  • Winter/Summer breaks
  • Personal/Family Care leave
  • Other leaves of absence
  • Professional growth
  • Inclusive culture
  • Reasonable accommodation for qualified individuals with disabilities, including veterans with disabilities