Global Alliances and Ecosystems Strategic Activations Manager – Assistant Director

. Support Global Alliance & Ecosystem marketing programs that drive awareness, credibility, and demand .

Posted 10/28/2026full-timeHoboken • New Jersey • United StatesLead💰 $103,700 - $211,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and delivering integrated B2B marketing programs, leveraging the EY MarTech stack, particularly Marketo, to drive business growth. Possesses strong relationship management skills and the ability to influence senior stakeholders while managing complex global marketing initiatives.

Highest-signal resume keywords

B2B Marketing ProgramsEY MarTech StackStakeholder EngagementProgram ManagementAlliance Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated Marketing ProgramsMarketing Metrics ReportingCreative Program DesignRevenue-Focused MarketingMarket Insights TranslationProject ManagementCompetitive AnalysisContent ProductionTechnology Trends KnowledgeGlobal Program Management

Soft Skills

Relationship ManagementCommunication SkillsAdaptabilityProactivityInfluencing Skills

Tools & Technologies

Marketo

Industry Keywords

Global Alliance MarketingBusiness AcumenCross-Cultural SensitivityProfessional Services ExperienceHigh-Performance Teams

About the role

Key responsibilities & impact

Support Global Alliance & Ecosystem marketing programs that drive awareness, credibility, and demand
Develop and deliver integrated marketing programs for strategic alliances
Create scalable and repeatable marketing processes for global regional activation
Introduce innovation, best practices, and technology-led approaches to marketing programs
Design shared delivery models with agencies, GDS, and BMC teams
Produce assets, content, and toolkits for regional activation
Maintain knowledge of global business issues, technology trends, and implications for EY’s Alliances brand and go-to-market approach
Report marketing metrics against targets and generate insights for program improvement
Collaborate with the Global Alliances marketing team and wider EY Global BMC team
Work with Industry and Service Line teams as needed
Support internal initiatives as required

Requirements

What you’ll need

Business acumen and commercial focus
Technical know-how with the EY MarTech stack, particularly Marketo
Experience designing and delivering world-class creative, revenue-focused B2B marketing programs
Track record of success in B2B marketing programs
Executive presence and strong relationship management skills
Ability to influence and manage senior-level stakeholders
Understanding of alliance marketing
Ability to translate market insights into go-to-market programs
Ability to manage multiple projects and competing priorities
Excellent communication and stakeholder engagement skills
Ability to advise on marketing and communications concepts and influence business growth plans
Adaptable and proactive program management experience
Ability to gather and use internal and external feedback for continuous improvement
Knowledge of global business fundamentals, competitive analysis, and cross-cultural/geographical sensitivities
Strong interest in technology’s impact on business
Experience managing complex global programs
Experience working in diverse and virtual high-performance teams
Experience navigating complex global organizations, preferably professional services experience

Benefits

Comp & perks

Medical and dental coverage
Pension and 401(k) plans
Flexible vacation policy
EY Paid Holidays
Winter/Summer breaks
Personal/Family Care leave
Other leaves of absence
Professional growth
Inclusive culture
Reasonable accommodation for qualified individuals with disabilities, including veterans with disabilities