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EY

Global Financial Services Strategic Programmes Lead

EY

. Deliver cross-Financial Services flagship programmes including the GFS Boardroom Monitor, FS M&A Analysis, AI Tracker, and Financial Services lenses of EY programmes .

Posted 10/20/2026full-timeLondon • United KingdomSenior💰 $128,600 - $254,600 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in managing and delivering complex B2B brand and marketing thought leadership campaigns, with a strong focus on financial services. Possesses exceptional strategic thinking, project management, and stakeholder engagement skills to drive growth and enhance brand recognition.

Highest-signal resume keywords
10+ Years Experience In B2B Brand MarketingStrong Leadership SkillsStrategic Data-Led Thought LeadershipExcellent Communication SkillsProject Management For Global Projects

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Thought Leadership Campaign ManagementData AnalysisSocial Media Content CreationMarket Trend AnalysisStakeholder Management
Soft Skills
Strategic ThinkingCreative Problem-SolvingCultural CompetenceAdaptabilityCommercial Acumen
Tools & Technologies
Digital ChannelsPR/Social Media ToolsCampaign Tracking ToolsBrand Survey ToolsLinkedIn Analytics
Industry Keywords
Financial ServicesC-Suite EngagementGlobal ProgramsBrand ProfilingReputational Risk Management

About the role

Key responsibilities & impact
  • Deliver cross-Financial Services flagship programmes including the GFS Boardroom Monitor, FS M&A Analysis, AI Tracker, and Financial Services lenses of EY programmes
  • Drive and deliver Sector-Led programmes and activity
  • Generate social media content supporting activation by the GFS Leader and Sector Leaders
  • Empower the GFS Leadership Team with proprietary EY content and thought leadership
  • Build board and C-suite relationships and strengthen EY’s financial services brand
  • Create opportunities that enable growth of the GFS business and EY
  • Ensure EY is recognized as the global expert in financial services
  • Bring together industry viewpoints to deliver revenue- and account-focused marketing programmes
  • Own the strategy and plan for creating, managing, and deploying thought leadership, marketing, and social content for sales enablement
  • Collaborate with the PR & Social team on media activation, analyst relations, and media relations
  • Elevate financial services sector knowledge and position sector experts
  • Convene global sector communities and shape dialogue with clients
  • Provide sector and cross-sector insights to help clients shape future organizational ambitions
  • Measure programme ROI through PR sentiment, LinkedIn analysis, brand surveys, programme usage and engagement, and campaign tracking to pipeline and opportunities

Requirements

What you’ll need
  • Significant (10+ years) experience managing and delivering complex global and regional B2B brand and marketing thought leadership campaigns
  • Strong leadership skills to inspire global and regional teams
  • Solid understanding of financial services C-suite and board audiences
  • Awareness of board-agenda issues and EY capabilities addressing C-suite and board needs
  • Strong experience delivering strategic, high-impact, data-led thought leadership
  • Talent for creating high-impact social content for leaders and corporate accounts
  • Ability to advise firm leaders on external brand and profiling and manage reputational risk
  • Strong experience briefing and managing agencies producing content for PR/Social and Internal Communications
  • Ability to build internal awareness of Global programs and demonstrate value to EY client-servers and accounts
  • Experience using varied digital channels to reach and influence targeted buyers
  • Excellent communication and stakeholder management skills
  • Project management skills for complex global projects
  • Commercial acumen and ability to analyze market trends
  • Ability to adapt quickly to change and manage ambiguity
  • Strategic thinking and creative problem-solving skills
  • Cultural competence and ability to foster an inclusive workplace

Benefits

Comp & perks
  • Medical and dental coverage
  • Pension and 401(k) plans
  • Flexible vacation policy
  • EY Paid Holidays
  • Winter/Summer breaks
  • Personal/Family Care leave
  • Other leaves of absence
  • Professional growth
  • Inclusive culture
  • Reasonable accommodation for qualified individuals with disabilities