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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Marketing and MarTech, with a strong focus on strategy implementation, marketing automation, and data management. Proficient in project management and client relationship management within complex international environments.
Highest-signal resume keywords
Digital Marketing StrategyMarTech ImplementationMarketing AutomationProgram/Project ManagementData Privacy Regulations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingMarTechProgrammatic AdvertisingData Management PlatformsCRM SystemsAI-Based Predictive AnalyticsFinancial AcumenDigital TransformationAnalytics ManagementMarketing Compliance
Soft Skills
Excellent Communication SkillsAnalytical SkillsCollaborationProactive Problem SolvingProfessional Growth Support
Certifications & Qualifications
Digital Marketing CertificationMarTech Certification
Industry Keywords
RetailFMCGMarketing Spend OptimizationMedia Mix OptimizationStakeholder Management
About the role
Key responsibilities & impact- Advise clients on digital marketing and MarTech selection, implementation, and evaluation
- Assist in creating and rolling out digital marketing strategies
- Contribute proactively to marketing technology projects
- Support clients with marketing spend and marketing media mix optimization
- Guide implementation of marketing enhancement measures
- Collaborate with departments across the global EY network to facilitate project progress
- Support team members’ professional growth
- Drive learning and adoption of Marketing Mix insights across contributing functions
- Evaluate risks, participate in critical negotiations, and execute marketing initiatives
- Identify growth opportunities and integrate them post-implementation
- Liaise with internal teams and maintain relationships with clients, industry professionals, and stakeholders
- Deliver project objectives within timelines and budgets
Requirements
What you’ll need- Minimum of seven years of professional Digital Marketing and MarTech experience
- University degree in Marketing, Business, Advertising, or related field
- Bachelor’s degree with at least 7 years of relevant work experience
- Excellent communication skills in English and another European language
- German or French preferred at minimum C1 level
- Professional experience focused on MarTech, Digital and Media Mix marketing strategy
- Extensive knowledge of marketing automation, programmatic advertising, and data management platforms
- Profound understanding of CRM systems
- Strong program/project management experience in complex international organizations
- Familiarity with AI-based predictive analytics
- Strong analytical skills, rapid comprehension, and precise work methods
- Financial acumen and ability to build business cases and track value realization
- Experience with digital transformation and driving digital change initiatives
- Knowledge of data privacy regulations and digital marketing compliance
- Experience working in retail/FMCG environments and managing analytics vendors or RFP processes
- Professional certifications in digital marketing, MarTech, or related fields are a plus
Benefits
Comp & perks- Continuous learning and skills development
- Tools and flexibility to make a meaningful impact
- Transformative leadership, insights, coaching and confidence-building
- Diverse and inclusive culture
- International experience and collaboration with global EY teams
- Career opportunities across business disciplines
- Exposure to learning, skills and insights throughout your career