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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing transformation initiatives, developing integrated multi-channel marketing strategies, and managing complex client engagements. Proven ability to build senior client relationships and guide teams in delivering customer-centric experiences while maintaining governance and quality standards.
Highest-signal resume keywords
Marketing Strategy LeadershipDigital Marketing ExpertiseCRM And Martech EcosystemsStakeholder ManagementTeam Development And Mentoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing TransformationCampaign DeliveryCustomer Experience ProgrammesMulti-Channel Marketing StrategiesData AnalyticsPerformance MeasurementGovernance FrameworksCapability RoadmapsClient EngagementRisk Management
Soft Skills
Executive CommunicationStorytellingStakeholder Management
Tools & Technologies
CRM PlatformsMartech PlatformsDigital Marketing ToolsAnalytics Tools
Certifications & Qualifications
CIM AccreditationGoogle CertificationAdobe Certification
Industry Keywords
ConsultingProfessional ServicesAgency EnvironmentsMarketing Propositions
About the role
Key responsibilities & impact- Lead complex client engagements and oversee major marketing transformation programmes
- Manage multiple workstreams, interdependencies, risks and senior stakeholders
- Build senior client relationships and shape strategic marketing, growth and customer decisions
- Provide thought leadership on marketing, customer experience and growth trends
- Design and implement marketing operating models, governance frameworks and capability roadmaps
- Advise on organisation design, ways of working, capability uplift and partner ecosystems
- Develop integrated multi-channel marketing strategies across digital, social, CRM, brand and performance marketing
- Translate strategies into executable plans with value cases, KPIs and performance measures
- Oversee end-to-end campaign delivery and champion customer-centric experience design and optimisation
- Guide clients on data, analytics, martech and CRM platforms to improve growth and performance
- Lead and develop multidisciplinary teams across consulting, creative, data and technology
- Support business development through opportunity shaping, proposal leadership and client pitches
- Contribute to thought leadership and the evolution of EY Studio+ marketing propositions
- Maintain governance, commercial management, risk and quality assurance standards in line with EY policies
Requirements
What you’ll need- Extensive experience leading marketing strategy, marketing transformation, campaign delivery or customer experience programmes
- Strong understanding of digital marketing, CRM, martech ecosystems and advanced analytics
- Proven ability to lead large, complex consulting or agency engagements with senior stakeholders
- Demonstrated experience managing, mentoring and growing high-performing teams
- Exceptional executive communication, storytelling and stakeholder management skills
- Background in consulting, professional services or agency environments
- Degree in Marketing, Business or a related discipline is desirable
- Industry-recognised accreditation such as CIM is desirable
- Platform certification such as Google or Adobe is desirable
Benefits
Comp & perks- Globally connected, diverse teams
- Career development opportunities and support to shape your career
- Opportunity to contribute to a better working world
- Multidisciplinary collaboration across EY services and ecosystem partners
