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EY

Senior Manager, Marketing Transformation

EY

. Lead complex client engagements and oversee major marketing transformation programmes .

Posted 10/22/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading marketing transformation initiatives, developing integrated multi-channel marketing strategies, and managing complex client engagements. Proven ability to build senior client relationships and guide teams in delivering customer-centric experiences while maintaining governance and quality standards.

Highest-signal resume keywords
Marketing Strategy LeadershipDigital Marketing ExpertiseCRM And Martech EcosystemsStakeholder ManagementTeam Development And Mentoring

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing TransformationCampaign DeliveryCustomer Experience ProgrammesMulti-Channel Marketing StrategiesData AnalyticsPerformance MeasurementGovernance FrameworksCapability RoadmapsClient EngagementRisk Management
Soft Skills
Executive CommunicationStorytellingStakeholder Management
Tools & Technologies
CRM PlatformsMartech PlatformsDigital Marketing ToolsAnalytics Tools
Certifications & Qualifications
CIM AccreditationGoogle CertificationAdobe Certification
Industry Keywords
ConsultingProfessional ServicesAgency EnvironmentsMarketing Propositions

About the role

Key responsibilities & impact
  • Lead complex client engagements and oversee major marketing transformation programmes
  • Manage multiple workstreams, interdependencies, risks and senior stakeholders
  • Build senior client relationships and shape strategic marketing, growth and customer decisions
  • Provide thought leadership on marketing, customer experience and growth trends
  • Design and implement marketing operating models, governance frameworks and capability roadmaps
  • Advise on organisation design, ways of working, capability uplift and partner ecosystems
  • Develop integrated multi-channel marketing strategies across digital, social, CRM, brand and performance marketing
  • Translate strategies into executable plans with value cases, KPIs and performance measures
  • Oversee end-to-end campaign delivery and champion customer-centric experience design and optimisation
  • Guide clients on data, analytics, martech and CRM platforms to improve growth and performance
  • Lead and develop multidisciplinary teams across consulting, creative, data and technology
  • Support business development through opportunity shaping, proposal leadership and client pitches
  • Contribute to thought leadership and the evolution of EY Studio+ marketing propositions
  • Maintain governance, commercial management, risk and quality assurance standards in line with EY policies

Requirements

What you’ll need
  • Extensive experience leading marketing strategy, marketing transformation, campaign delivery or customer experience programmes
  • Strong understanding of digital marketing, CRM, martech ecosystems and advanced analytics
  • Proven ability to lead large, complex consulting or agency engagements with senior stakeholders
  • Demonstrated experience managing, mentoring and growing high-performing teams
  • Exceptional executive communication, storytelling and stakeholder management skills
  • Background in consulting, professional services or agency environments
  • Degree in Marketing, Business or a related discipline is desirable
  • Industry-recognised accreditation such as CIM is desirable
  • Platform certification such as Google or Adobe is desirable

Benefits

Comp & perks
  • Globally connected, diverse teams
  • Career development opportunities and support to shape your career
  • Opportunity to contribute to a better working world
  • Multidisciplinary collaboration across EY services and ecosystem partners