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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in Adobe Analytics implementations, including tracking strategies, data validation, and compliance with GDPR/CCPA. Proficient in collaborating with cross-functional teams to translate business requirements into effective technical solutions.
Highest-signal resume keywords
Adobe Analytics ImplementationAdobe Launch (Tags)Data Layer DesignDigital Analytics ArchitecturePrivacy Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AppMeasurement.jsJavaScriptHTMLData ValidationTracking ImplementationAnalytics AuditingConversion Funnel AnalysisAgile Delivery ModelTechnical DocumentationDebugging Skills
Soft Skills
Communication SkillsStakeholder ManagementProblem-SolvingAnalytical ThinkingAttention to Detail
Tools & Technologies
Adobe Experience CloudAdobe Experience Platform DebuggerCharlesOneTrustAEM
Certifications & Qualifications
Adobe Certifications
Industry Keywords
Digital AnalyticsMarketing AttributionConsent ManagementCross-Solution IntegrationsE-Commerce
Tech Stack
Tools & technologiesAEMCloudJavaScript
About the role
Key responsibilities & impact- Lead end-to-end Adobe Analytics implementations for web and mobile applications
- Design and implement tracking strategies, solution design documents, and measurement frameworks
- Configure eVars, props, events, classifications, and processing rules
- Ensure data accuracy, consistency, and adherence to best practices
- Implement and manage Adobe Launch (Tags), including rules, data elements, and extensions
- Design, review, and validate W3C or custom data layers with development teams
- Troubleshoot and resolve tracking issues using Adobe Experience Platform Debugger, Charles, and similar tools
- Integrate Adobe Analytics with Adobe Experience Cloud solutions including AEP, Target, Audience Manager, and Customer Journey Analytics
- Support tracking for single-page applications, e-commerce, and conversion funnels
- Enable integrations with third-party tools and backend systems
- Perform data validation, QA, and ongoing monitoring
- Establish governance standards, naming conventions, and documentation
- Support GDPR/CCPA compliance and consent management integrations
- Collaborate with business, marketing, product, and engineering teams
- Translate business requirements into technical tracking solutions
- Provide guidance, training, and best practices to internal teams
Requirements
What you’ll need- 6+ years of experience in digital analytics implementation
- Strong expertise in Adobe Analytics, Adobe Launch (Tags), and Adobe Experience Cloud integrations
- Strong hands-on experience with AppMeasurement.js / Adobe Web SDK, data layers, and end-to-end tracking implementation
- Proven experience auditing and optimizing analytics implementations, including tracking gaps, data quality, and reporting accuracy
- Solid understanding of cross-solution integrations within Adobe Experience Cloud, including Adobe Target, AJO, and CJA
- Strong knowledge of consent management, privacy compliance, and marketing attribution concepts, including ECID, OneTrust, and consent-based tracking
- Experience working with AEM or other CMS platforms
- Hands-on experience with Agile/Waterfall delivery models and cross-functional collaboration
- Ability to translate business requirements into technical tracking specifications and solution design
- Excellent communication and stakeholder management skills with senior leadership and global teams
- Strong problem-solving, analytical thinking, documentation skills, and attention to detail
- Proven ability to drive implementation across matrixed teams
- Strong hands-on experience with Adobe Analytics
- Expertise in Adobe Launch / Adobe Tags
- Solid understanding of JavaScript, HTML, and browser behaviour
- Experience with data layers and digital analytics architecture
- Familiarity with AEP Web SDK and legacy AppMeasurement
- Strong debugging and QA skills
- Strong understanding of digital analytics concepts and KPIs
- Experience with e-commerce, marketing attribution, and funnel analysis
- Ability to create clear solution design and technical documentation
- Adobe certifications are listed as ideal, not required
Benefits
Comp & perks- Continuous learning and development opportunities
- Tools and flexibility to make a meaningful impact
- Insights, coaching and leadership development
- Diverse and inclusive culture
- Global collaboration and exposure to teams, geographies and sectors