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EY

Technology Consulting Growth & Ecosystem Marketing Leader – Assistant Director

EY

. Lead the marketing strategy and go-to-market execution for the Americas Technology Consulting business .

Posted 11/2/2026full-timeSan Francisco • California • United StatesSenior💰 $100,000 - $212,500 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing strategic go-to-market initiatives, integrated marketing programs, and commercialization of technology solutions. Strong ability to translate complex technology concepts into compelling market narratives while leveraging data-driven insights for performance optimization.

Highest-signal resume keywords
Strategic Go-To-Market InitiativesIntegrated Marketing ProgramsSolution MarketingData-Driven MindsetProject And Program Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Commercializing Technology SolutionsAlliance MarketingEcosystem-Driven Growth StrategiesMarket InsightsBuyer IntelligencePerformance AnalyticsDigital MarketingAccount-Based MarketingMarketing AutomationAnalytics Platforms
Soft Skills
Strong CommunicationStorytellingExecutive Presentation SkillsBuilding Trusted RelationshipsInfluencing Stakeholders
Certifications & Qualifications
BA/BS Degree
Industry Keywords
Technology ConsultingDigital Transformation SolutionsAI-Enabled CapabilitiesEmerging TechnologiesStrategic Alliances

About the role

Key responsibilities & impact
  • Lead the marketing strategy and go-to-market execution for the Americas Technology Consulting business
  • Develop integrated marketing programs that build awareness, engagement, demand and pipeline
  • Partner with Technology Consulting leadership to identify growth opportunities and translate priorities into market-facing campaigns and solutions
  • Serve as strategic marketing lead for priority alliances, ecosystem relationships and emerging technology partnerships
  • Develop and execute joint go-to-market programs
  • Drive commercialization of new and emerging offerings through positioning, messaging and value propositions
  • Collaborate with AI, Emerging Technology, alliance, sector and service line marketing leaders
  • Lead integrated campaigns using thought leadership, digital marketing, executive engagement, account-based marketing, events and sponsorships
  • Partner with content strategy teams on thought leadership, client stories, executive perspectives and market-facing assets
  • Use marketing insights, buyer intelligence and performance analytics to optimize programs
  • Measure and communicate engagement, demand generation, pipeline contribution and strategic growth performance
  • Advise senior Technology Consulting, alliance and business leaders on marketing strategy, positioning and growth
  • Lead and develop team members and foster cross-functional collaboration
  • Manage complex marketing programs, budgets, external agencies and vendor relationships while ensuring operational excellence and policy compliance

Requirements

What you’ll need
  • BA/BS degree required
  • Typically no less than 5–7 years of experience
  • Ability to develop and execute strategic go-to-market initiatives
  • Experience commercializing technology solutions, alliance-led offerings and emerging capabilities through integrated marketing programs
  • Strong understanding of solution marketing, alliance marketing and ecosystem-driven growth strategies
  • Ability to translate complex technology concepts into compelling market narratives, value propositions and client-focused messaging
  • Strong business acumen and ability to align marketing investments and programs to business priorities and revenue objectives
  • Experience building trusted relationships and influencing stakeholders across a highly matrixed organization
  • Data-driven mindset using market insights, buyer intelligence and performance analytics
  • Strong project and program management skills
  • Knowledge of digital marketing, account-based marketing, marketing automation and analytics platforms
  • Ability to lead through ambiguity, navigate change and identify new market opportunities
  • Strong communication, storytelling and executive presentation skills
  • Experience managing external agencies, alliance partners and cross-functional teams
  • Ideally, experience marketing technology consulting services, digital transformation solutions, AI-enabled capabilities, emerging technologies or strategic alliances
  • Ideally, demonstrated success building and executing go-to-market strategies for technology services, solutions or partner-led offerings
  • Ideally, experience launching and scaling alliance-led programs, co-developed solutions, ecosystem partnerships or emerging technology offerings

Benefits

Comp & perks
  • Medical and dental coverage
  • Pension and 401(k) plans
  • Flexible vacation policy
  • EY Paid Holidays
  • Winter/Summer breaks
  • Personal/Family Care leave
  • Other leaves of absence
  • Professional growth
  • Inclusive culture
  • Reasonable accommodation for qualified individuals with disabilities, including veterans with disabilities