Technology Specialist – Adobe Target Implementation

. Design, develop, and implement A/B tests, Multivariate Tests (MVT), Experience Targeting (XT), and personalization activities using Adobe Target .

Posted 9/29/2026full-timeMumbai • IndiaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Adobe Target implementation and experimentation, including A/B testing, personalization, and integration with Adobe Analytics. Proficient in JavaScript, HTML, and CSS, with strong analytical skills and experience in Agile methodologies.

Highest-signal resume keywords

Adobe Target ImplementationJavaScript (ES6+)A/B Testing SolutionsDebugging Client-Side ImplementationsWeb SDK Exposure

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingMultivariate Testing (MVT)Experience Targeting (XT)JavaScriptHTMLCSSSingle Page Applications (SPA)Event-Driven TrackingAnalyticsPersonalization

Soft Skills

Analytical SkillsProblem-SolvingCommunicationStakeholder Management

Tools & Technologies

Adobe Experience Platform DebuggerBrowser Developer ToolsNetwork Analysis ToolsAdobe LaunchAgile/Scrum

Certifications & Qualifications

Adobe Stack CertificationAdobe Target Certification

Industry Keywords

Digital AnalyticsCustomer Experience OptimizationExperimentation StandardsGovernance StandardsPerformance Standards

About the role

Key responsibilities & impact

Design, develop, and implement A/B tests, Multivariate Tests (MVT), Experience Targeting (XT), and personalization activities using Adobe Target
Evaluate experimentation requirements and determine technical feasibility
Develop custom Adobe Target activities, scripts, and front-end experiences using JavaScript, HTML, and CSS
Implement and validate audience targeting strategies and personalization experiences
Collaborate with business stakeholders, product owners, analysts, developers, analytics teams, and development teams
Ensure experimentation activities meet performance, accessibility, and governance standards
Validate experiment execution across browsers, devices, and environments
Implement server-side and client-side experimentation solutions
Debug Adobe Target implementations, experiment delivery issues, activity qualification, audience membership, mbox requests, profile scripts, and offer rendering
Investigate tracking discrepancies and support production troubleshooting and incident resolution
Use browser developer tools, Adobe Experience Platform Debugger, and network analysis tools
Validate experiment data collection and reporting accuracy
Support integration between Adobe Target and Adobe Analytics
Collaborate on Web SDK and Adobe Launch implementations for experimentation and measurement

Requirements

What you’ll need

Experience around 7 to 11 years in Adobe Target implementation and experimentation, including Launch, Tagging, Analytics, and Adobe Experience Platform Web SDK; Web SDK exposure is mandatory
Proficiency in JavaScript (ES6+), HTML5, and CSS3
Strong experience debugging client-side implementations using browser developer tools, debugging frameworks, and network requests
Expert-level implementation and troubleshooting of A/B testing and personalization solutions
Strong understanding of Single Page Applications (SPA) data layers, XDM schemas, and event-driven tracking architectures
Experience with enterprise digital analytics and customer experience optimization programs
Exposure to Agile/Scrum and product development methodologies
Strong analytical and problem-solving skills with excellent communication and stakeholder management abilities
B.E. / B. Tech listed as a preferred educational qualification
Certification in Adobe Stack / Adobe Target preferred
Masters/MBA/MCA listed as an added advantage