Director, Web – Conversion Optimization

Facet

. Own the strategy, design, and performance of Facet’s website and landing pages .

Posted 10/24/2026full-timeRemote • United StatesLead💰 $165,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategy, particularly in website optimization, conversion rate optimization (CRO), and e-commerce leadership. Proven ability to lead cross-functional teams, manage complex projects, and leverage data analytics to drive performance and strategic decision-making.

Highest-signal resume keywords

Digital Marketing StrategyConversion Rate Optimization (CRO)E-Commerce LeadershipWeb AnalyticsContent Management Systems (CMS)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website StrategyA/B TestingSearch Engine Optimization (SEO)Artificial Intelligence (AI) ApplicationsData AnalysisFunnel Metrics DefinitionPerformance ReportingLanding Page OptimizationE-Commerce StrategyProject Management

Soft Skills

Executive CommunicationOrganizational SkillsTeam LeadershipProblem SolvingTime Management

Tools & Technologies

Web Analytics ToolsCMS PlatformsOptimization ToolsTesting ToolsPersonalization Tooling

Industry Keywords

Search LandscapeFiduciary StandardsRegulatory ComplianceSEC Marketing RuleCustomer Relationship Management

About the role

Key responsibilities & impact

Own the strategy, design, and performance of Facet’s website and landing pages
Build a digital storefront that reflects the brand, delivers a best-in-class user experience, and drives qualified, high-intent pipeline
Lead an end-to-end website redesign, own the ongoing roadmap, and continually optimize for search and conversion
Direct content strategy, oversee testing frameworks, and drive strategic updates across the site
Lead the strategic rollout and launch of the remainder of the website before year-end
Drive CRO programs, continuous A/B testing, personalization, and web analytics to optimize funnel conversion and pipeline generation
Design, tailor, and optimize landing page experiences across top-of-funnel and nurture campaigns
Own on-site optimization for traditional and AI-driven search, including SEO, AEO, and GEO
Partner with Content on editorial strategy supporting search visibility
Define and lead Facet’s e-commerce strategy from planning through execution
Design transactional journeys, infrastructure, and optimization practices for direct on-site purchasing
Lead cross-functional project squads and manage external agency partners
Potentially build, mentor, and lead a digital team as the organization scales
Use AI and modern web practices to personalize content, journeys, and offers
Partner with Website Engineering and Product to build scalable personalization tooling and experimentation infrastructure
Partner with Engineering on website platform direction, including CMS, tooling, and infrastructure
Define standards for speed, reliability, mobile performance, and WCAG accessibility
Define KPIs, funnel metrics, tagging and event protocols, and attribution logic
Own reporting on web performance and pipeline contribution to leadership
Partner with Data Science & Analytics and Engineering to ensure pages and journeys are instrumented and measurable
Partner with Compliance to ensure web experiences meet fiduciary and regulatory standards, including SEC Marketing Rule disclosures, testimonials, performance claims, consent management, cookie policy, and data privacy obligations

Requirements

What you’ll need

10+ years of progressive experience in digital marketing, specifically focused on website strategy, CRO, or e-commerce leadership
Expert knowledge of CRO and experience building and scaling high-performing landing page programs across various traffic sources
Deep, strategic understanding of the evolving search landscape, including AEO and GEO strategies
Proven ability to lead complex web content projects, testing strategies, and large-scale enterprise-level site launches before strict deadlines
Proven experience hiring, developing, and leading high-performing teams
Highly quantitative marketing skills, including defining KPIs, measuring web strategies, A/B tests, and funnel drop-offs, and translating data into executive-level insights
Entrepreneurial mindset and willingness to work in gray space and build new capabilities
Deep knowledge of CMS platforms, web analytics, and enterprise optimization tools
Strong desire and ability to partner cross-functionally with Marketing, Design, and Product leadership
Previous e-commerce leadership experience is highly desired
Willingness to fully adopt and champion the Facet brand internally and externally
Superb executive communication, organizational, and project management skills
Understanding of seamless digital experiences that foster long-term relationships
Excellent technical acumen and ability to master in-house software and testing tools
Ability to provide and receive constructive feedback
Ability to operate independently, drive team alignment, balance multiple strategic priorities, and demonstrate exceptional time and resource management
Innovative approach to solving complex business problems

Benefits

Comp & perks

Bonus
Equity (ISOs): it is important to us that all employees are shareholders in our mission.
Flexible PTO
Medical, dental, and vision insurance
401(k) with employer match
Short and long term disability coverage (paid by Facet)
Life insurance options
Paid parental leave
Certification reimbursement program
Work from anywhere in the US