Search Lead, Paid Marketing

Facet

. Partner with senior marketing leadership to translate growth strategy into paid search campaign plans.

Posted 10/6/2026full-timeRemote • United StatesSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates deep expertise in Google Ads, including Search, Performance Max, and Smart Bidding, while effectively managing paid search campaigns and optimizing conversion rates. Strong analytical skills are essential for troubleshooting tracking issues and delivering actionable insights to stakeholders.

Highest-signal resume keywords

Google Ads ExpertisePaid Search Campaign ManagementConversion Tracking TroubleshootingAdvanced Excel SkillsCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsPerformance MaxSmart BiddingGoogle Ads EditorConversion TrackingGA4GTMExcelPivot TablesComplex Formulas

Soft Skills

Written CommunicationVerbal CommunicationAttention to DetailOrganizational SkillsTeam Mentoring

Tools & Technologies

Microsoft AdsMicrosoft Ads EditorAPIsScriptsGoogle Sheets

Industry Keywords

Paid MediaMulti-Channel StrategyFraudulent Traffic ExclusionCampaign AnalysisFinancial Services

About the role

Key responsibilities & impact

Partner with senior marketing leadership to translate growth strategy into paid search campaign plans.
Own execution across Google Ads, including Search and Performance Max, Microsoft Ads, and emerging paid media channels.
Lead keyword, search-term, and negative keyword audits across the account.
Build and maintain exclusion strategies to protect budget from low-quality traffic.
Optimize tCPA and tROAS bidding strategies.
Use Google Ads Editor, Microsoft Ads Editor, scripts, or APIs to make and audit bulk account changes.
Build and own a testing roadmap for landing page design and cohesion, ad creative, and bidding strategy tests.
Increase conversion rates across search campaigns.
Own campaign, budget, and performance reporting.
Deliver timely analysis and recommendations to stakeholders.
Serve as a liaison between search and other marketing channels to support a cohesive, multi-channel strategy.
Mentor, train, and coach teammates.

Requirements

What you’ll need

5+ years of hands-on paid search experience, ideally within an agency environment managing multiple accounts.
Deep expertise in Google Ads, including Search, Performance Max, and Smart Bidding.
Experience with Google Ads Editor, scripts, or APIs for bulk campaign management.
Strong experience troubleshooting conversion tracking, GA4, GTM, and attribution issues.
Experience identifying and excluding fraudulent or low-quality traffic sources.
Advanced Excel or Google Sheets skills, including pivot tables, lookups, and complex formulas.
Excellent written and verbal communication skills, with the ability to explain technical recommendations to non-technical stakeholders.
Basic management skills — setting expectations, training others, delegating tasks, and providing feedback.
Excellent writing and editing skills, with strong attention to detail; dependable, organized, and able to work independently.
Preferred: 7+ years of Google Ads experience; Microsoft Ads and Meta experience a plus.
Preferred: Experience conducting in-depth campaign and pipeline analysis to inform strategy.
Preferred: Strong executive presence, with the ability to pitch and present recommendations confidently to senior stakeholders.
Preferred: Background in financial services or another regulated industry.
Preferred: Ability to multitask and handle other duties as assigned.

Benefits

Comp & perks

Competitive Compensation: $130,000 - $160,000 + bonus
Equity in a rapidly growing company
Remote-first culture—work from anywhere in the U.S.
Flexible Paid Time Off (PTO)
Medical
Dental
Vision
401(k) match
Disability benefits
Paid parental leave
Wellness reimbursement
Education reimbursement programs