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Director of Content
Fairmarkit. Own Fairmarkit’s content strategy across video and written mediums, editorial direction, and brand narrative .
About the role
Key responsibilities & impact- Own Fairmarkit’s content strategy across video and written mediums, editorial direction, and brand narrative
- Write and edit content and help executives and subject matter experts develop compelling ideas and stories
- Center customers, original research, data, executive perspectives, and strong points of view in content strategy
- Create repeatable content programs that build an audience
- Partner with Brand & Design across written, visual, video, and other formats
- Own organic social strategy, especially LinkedIn
- Help executives and employees become active voices in the market
- Build social playbooks, training, tools, and habits
- Write, test, engage, learn, and refine social content
- Own discovery across traditional search and AI-powered discovery
- Develop SEO and AEO/GEO approaches across Google, ChatGPT, Claude, Perplexity, Gemini, Reddit, and YouTube
- Lead agencies and specialized partners when scaling
- Use AI across research, creation, editing, repurposing, distribution, optimization, and measurement
- Build AI-enabled workflows and define requirements for technical support
- Define content metrics and leading indicators
- Measure share of voice, audience engagement, executive reach, organic and AI visibility, branded search, qualified traffic, target-account engagement, content influence, and pipeline
- Use measurement insights to improve the work
Requirements
What you’ll need- 7+ years across content marketing, editorial, social, organic growth, or related disciplines
- Ideally experience within high-growth B2B SaaS
- Exceptional writing and editing skills
- Portfolio demonstrating writing and editing quality
- Ability to build content programs and systems from scratch
- Deep understanding of B2B social and LinkedIn
- Knowledge of SEO and active understanding of AEO/GEO
- Experience building or implementing AI-powered marketing workflows
- Comfort with data and connecting creative work to audience growth, engagement, pipeline, and business outcomes
- Ability to work with executives and across teams
- Experience with enterprise audiences, procurement, finance, supply chain, or AI is a plus
Benefits
Comp & perks- Equity
- Benefits
- Bonus included in annual compensation