Director, Sales and Marketing Operations

Fairmarkit

. Set and lead the Sales and Marketing Operations strategy and roadmap .

Posted 11/6/2026full-timeRemote • United StatesLead💰 $162,000 - $245,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in Sales and Marketing Operations, with a strong focus on full-funnel management, campaign measurement, and technology strategy. Proven ability to lead cross-functional initiatives, implement AI and automation solutions, and deliver actionable insights for revenue growth.

Highest-signal resume keywords

Sales Operations ManagementMarketing Operations StrategyCampaign Measurement ExpertiseAI and Automation ImplementationCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce IntegrationFunnel AnalyticsData Quality ManagementForecastingReporting PlatformsCampaign Attribution ModelsExcel/Google Sheets ProficiencyDashboard DevelopmentPipeline ManagementPerformance Measurement Framework

Soft Skills

Excellent CommunicationProject LeadershipInfluencing LeadersStakeholder AlignmentPrioritization

Tools & Technologies

Marketing Automation PlatformsSales Engagement ToolsData Enrichment ToolsAI ToolsReporting Tools

Industry Keywords

B2B SaaSSales and Marketing OperationsOperational StrategyChange ManagementPerformance Insights

About the role

Key responsibilities & impact

Set and lead the Sales and Marketing Operations strategy and roadmap
Advise Sales, Marketing, and Business Development leaders on operational priorities and investment decisions
Establish performance expectations, decision-making frameworks, and accountability across Sales and Marketing
Lead cross-functional change and resolve competing priorities
Define and own the full acquisition funnel operational framework from account and prospect targeting through closed-won revenue
Establish funnel definitions, qualification criteria, routing logic, and handoff expectations
Lead attribution strategy connecting campaigns and sales activities to pipeline and revenue
Analyze campaign effectiveness, acquisition efficiency, conversion, and funnel velocity
Improve pipeline quality, conversion rates, and sales cycle efficiency
Lead pipeline management and forecasting operations
Enhance performance scorecards and leadership review cadences
Partner with Finance and Sales leadership on commission plans
Lead territory, coverage, and capacity strategy
Set the sales and marketing technology strategy and roadmap
Lead Salesforce and connected-platform integrations
Establish system design, access, documentation, and change-management standards
Evaluate technology investments and drive tool adoption or consolidation
Define and lead an AI-native Sales and Marketing Operations approach
Build and prioritize AI and automation initiatives
Lead AI experimentation through implementation and adoption
Redesign workflows to capture AI and automation benefits
Establish standards for responsible AI use, output validation, and ongoing improvement
Establish the sales and marketing measurement framework and data governance
Own sales and marketing data quality and reliability
Deliver executive-level performance insights and recommendations
Set the reporting and analytics roadmap
Recommend enablement and adoption strategies
Manage one direct report and align directly with the CFOO

Requirements

What you’ll need

10+ years of progressive experience in Sales Operations, Marketing Operations, or related roles in B2B SaaS
Experience setting operational direction and leading cross-functional initiatives
Ownership across both sales and marketing operations, with full-funnel experience spanning pre-pipeline activity through closed-won revenue
Expertise in campaign measurement, attribution models, funnel analytics, and connecting sales and marketing investments to pipeline and revenue outcomes
Experience shaping technology strategy and designing scalable platforms, integrations, and automation
Experience managing marketing automation, sales engagement, data enrichment, forecasting, and reporting platforms
Demonstrated use of AI and automation to improve workflows, with sound judgment around data quality, output validation, and adoption
Proficiency with Excel/Google Sheets and dashboard development
Ability to translate complex data into clear recommendations
Ability to influence leaders, align stakeholders, and lead change across teams without relying on direct authority
Strategic perspective paired with the willingness and technical ability to build, troubleshoot, and execute
Excellent communication, prioritization, and project leadership skills in a remote, fast-paced environment

Benefits

Comp & perks

Bonus
Equity
Benefits