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Director, Performance Creative Strategy – Casino
Fanatics Betting & Gaming. Define strategic priorities, audience opportunities and the learning agenda for Fanatics Casino performance creative .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative strategy and performance optimization, with a strong focus on data-driven insights and high-velocity testing across various platforms. Proven ability to lead teams, mentor talent, and influence integrated campaigns in a fast-paced environment.
Highest-signal resume keywords
Creative Strategy DevelopmentPerformance Creative OptimizationData Analysis and InterpretationTeam Leadership and MentoringPlatform-Native Creative Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Brief DevelopmentPerformance Testing ProgramsAudience Insights AnalysisCampaign Narrative WritingHook-Led Creative Development
Soft Skills
StorytellingCollaborationInfluencing Without AuthorityCommunication
Tools & Technologies
MetaTikTokYouTubeSnapApp Networks
Industry Keywords
D2C BrandGamingCasinoCreative OperationsIntegrated Marketing
About the role
Key responsibilities & impact- Define strategic priorities, audience opportunities and the learning agenda for Fanatics Casino performance creative
- Uncover player insights, hooks and angles and translate them into briefs for the internal creative team
- Track performance to understand what works and why across acquisition, engagement and retention
- Own Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle
- Build and evolve the Casino creative variation framework
- Translate business objectives and player insight into creative briefs, scripts, hook variations and iteration briefs
- Own the Casino testing agenda and define monthly tests and success measures
- Drive high-velocity testing across hooks, openers, formats, offers and creators
- Partner with Media and Analytics to track performance, identify winners and fatigue, and apply learnings
- Write test readouts and maintain a library of effective Casino creative
- Define performance territories, audience tensions and messaging opportunities
- Embed performance requirements into brand and full-funnel campaign briefs
- Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions
- Source player insight, competitor ad libraries, creator content and platform trends
- Lead performance strategy and creative insight sessions and contribute to creative brainstorms
- Present performance learnings and recommendations in GTM forums and monthly reviews
- Lead, mentor and develop one Associate, Performance Creative
- Collaborate with Producer, Casino Creative Studio, Integrated Marketing, Brand, Media, Analytics, CRM, Legal, Compliance, Creative Operations and affiliates teams
Requirements
What you’ll need- 8+ years of experience in creative strategy, performance creative or brand strategy
- 3+ years leading creative strategy for a fast-growing D2C brand, mobile app, gaming or casino business
- Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it
- Deep knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks, including UGC and creator formats
- Proven track record building and running creative testing programs at volume
- Strong analytical skills, with ability to read performance data, size results and translate them into clear recommendations
- Excellent storytelling and writing skills, from a 6-second hook to a campaign narrative to an executive readout
- Experience influencing brand and integrated campaigns across matrixed teams without direct ownership
- Experience managing and developing direct reports
- Willingness to travel occasionally for team meetings and Fanatics events
Benefits
Comp & perks- In-person interview and onboarding components may be included depending on the role and location
- Launching into Better: LIVE multi-day cultural immersion in New York City for full-time, non-seasonal hires
- Fanatics benefits information provided at https://benefitsatfanatics.com/