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Product Enablement – Go-to-Market Lead, Mortgage Property Solutions
Fannie Mae. Own Product Enablement activities across the Collateral, Title, and Condo portfolio .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product enablement and adoption strategies within the mortgage origination lifecycle, leveraging analytical skills to translate market insights into actionable recommendations. Proficient in engaging stakeholders and creating effective training and communication materials to drive product utilization and operational efficiency.
Highest-signal resume keywords
Product Enablement ExperienceMortgage Origination Lifecycle UnderstandingAnalytical OrientationStakeholder InfluenceCloud Technology
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementProduct OperationsRequirements GatheringResearch FacilitationCollateral Risk ManagementProperty ValuationAppraisalTitle LendingCondominium LendingMarket Analysis
Soft Skills
CuriosityAdaptabilityExceptional CommunicationStorytelling CapabilitiesInfluencing Without Authority
Tools & Technologies
Atlassian JIRACloud TechnologyVoice-of-Customer Research
Industry Keywords
Mortgage TechnologyLender Operating EnvironmentMarket EcosystemsProduct AdoptionImplementation
Tech Stack
Tools & technologiesCloudGo
About the role
Key responsibilities & impact- Own Product Enablement activities across the Collateral, Title, and Condo portfolio
- Develop and execute targeted adoption strategies to increase product utilization and business value
- Identify adoption barriers and determine whether they require enablement, product, policy, technology, integration, or partner changes
- Support market readiness for new and enhanced capabilities through customer journeys, value propositions, rollout narratives, segmentation, training, pilots, feedback plans, and success measures
- Shape persona-driven product positioning and messaging
- Measure adoption interventions and refine strategies using product performance, customer evidence, market feedback, and outcomes
- Develop expertise in lender and partner workflows throughout mortgage origination
- Engage lenders, technology providers, appraisal and valuation participants, title providers, condo stakeholders, and other market participants
- Create workflow maps and structured market views identifying implementation gaps, adoption barriers, data limitations, policy issues, manual processes, and automation opportunities
- Establish a Voice-of-Customer and learning agenda using interviews, workflow observation, customer cohorts, partner conversations, adoption data, and other evidence
- Address implementation issues within third-party technology systems and partner ecosystems
- Equip customer-facing teams with value propositions, use cases, workflow guidance, proof points, and adoption playbooks
- Create executive, customer-facing, training, launch, and field-enablement materials
- Translate market and workflow insight into recommendations for Product, Policy, Technology, Analytics, Risk, Marketing, Operations, and other stakeholders
- Establish success measures including adoption, utilization, penetration, workflow conversion, partner enablement, operational efficiency, and business impact
- Develop recurring leadership readouts explaining adoption performance, market feedback, and recommended actions
- Influence stakeholders without direct authority and communicate evidence-based recommendations to senior leaders and cross-functional partners
Requirements
What you’ll need- 4 Years of Relevant Experience
- Bachelor's Level Degree (Required)
- Curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence
- Go-to-market product experience and product enablement experience surrounding sales and marketing
- Strong understanding of the mortgage origination lifecycle and lender operating environment
- Ability to understand complex customer workflows, technology integrations, operational processes, and market ecosystems
- Ability to translate customer and market insight into actionable product or business recommendations and support product adoption, implementation, commercialization, go-to-market, or growth
- Strong analytical orientation and comfort working with product performance, customer data, Voice-of-Customer research, workflow observation, and structured market analysis
- Exceptional written, verbal, presentation, and storytelling capabilities
- Ability to influence stakeholders across Product, Policy, Technology, Account Management, Marketing, Operations, Analytics, Risk, and other functions without direct authority
- Experience in collateral risk management, property valuation, appraisal, title, condominium lending, property data, or related mortgage disciplines preferred
- Experience working with mortgage lenders, appraisal or valuation providers, title providers, mortgage technology companies, or other industry partners preferred
- Familiarity with Fannie Mae property-related digital products and policies preferred
- Atlassian JIRA
- Cloud Technology
- Product Management
- Product Operations
- Product Strategies
- Requirements Gathering
- Research Facilitation
Benefits
Comp & perks- Participation in a Fannie Mae incentive program, subject to program terms
- Comprehensive benefits package including Health, Life, Voluntary Lifestyle, and other benefits and perks
- Reasonable accommodations for qualified individuals with disabilities