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Senior Director, Marketing Technology – Engineering
Fannie Mae. Define and execute the marketing technology strategy, architecture, and roadmap aligned with Marketing and enterprise objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing technology strategy and architecture, with a strong focus on Salesforce Marketing Cloud, Drupal CMS, and Google Analytics. Proven ability to lead technical teams, manage complex integrations, and translate data insights into actionable marketing strategies.
Highest-signal resume keywords
Salesforce Marketing CloudDrupal CMSGoogle AnalyticsMarketing Technology StrategyTechnical Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing TechnologyDigital TechnologyData WarehousingCustomer 360Marketing AutomationSEOAEOGEOSystems IntegrationPlatform Governance
Soft Skills
Executive CommunicationStakeholder ManagementAnalytical SkillsProblem-SolvingProject Leadership
Tools & Technologies
Salesforce Marketing CloudDrupal CMSGoogle AnalyticsCoveoAWS Data Warehousing
Industry Keywords
BankingFinancial ServicesRegulated IndustryEmerging TechnologiesMarketing Measurement
Tech Stack
Tools & technologiesAWSCloudCyber SecurityDrupal
About the role
Key responsibilities & impact- Define and execute the marketing technology strategy, architecture, and roadmap aligned with Marketing and enterprise objectives
- Monitor emerging technologies and industry trends and drive adoption of innovative solutions
- Plan budgets, manage costs, and oversee technology investments
- Lead the technical team responsible for Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP, enterprise search, and related technologies
- Ensure marketing platforms and integrations are secure, scalable, reliable, and compliant with enterprise standards
- Oversee platform modernization, upgrades, enhancements, technical debt, vendor relationships, AI, and automation
- Lead technical strategy for marketing data, customer interaction data, data lakes, Customer 360, analytics, and marketing automation
- Establish standards for Google Analytics, data layers, tagging, UTM tracking, campaign measurement, dashboards, and reporting
- Support campaigns, personalization, segmentation, and customer journeys through Salesforce Marketing Cloud and related platforms
- Translate data and analytics into actionable insights and continuous campaign improvement
- Own the technical roadmap for Drupal CMS, the corporate website, and digital experience capabilities
- Oversee site architecture, integrations, design systems, performance, security, accessibility, and new digital capabilities
- Improve customer journeys, content discovery, website performance, and conversion
- Support SEO, AEO, GEO, and enterprise search strategies, including Coveo
- Serve as senior technology partner to Marketing leadership
- Partner with Technology, Data, Cybersecurity, Risk, Privacy, and business teams on governance
- Lead and develop high-performing teams through performance management, talent development, coaching, mentoring, and succession planning
- Translate complex technical and business concepts into actionable insights for senior leadership
Requirements
What you’ll need- Bachelor’s degree in computer science, Computer Engineering, Information Technology, or related field, or equivalent experience
- Significant experience in marketing technology, digital technology, or enterprise applications
- Significant experience partnering with marketing divisions to translate strategic needs into marketing technology capabilities and software stacks
- Demonstrated experience leading teams and complex cross-functional initiatives supporting marketing divisions
- Extensive CMS experience; Drupal strongly preferred
- Strong experience with Salesforce Marketing Cloud or comparable marketing automation platforms
- Strong experience with Google Analytics, marketing data, AWS Data warehousing, CDP/Customer 360, and digital measurement
- Experience with CRM, data, analytics, and marketing platform integrations
- Experience with enterprise search technologies such as Coveo preferred
- Banking, financial services, or other regulated-industry experience preferred
- Marketing technology strategy and architecture
- Technical team leadership
- Salesforce Marketing Cloud and marketing automation
- Drupal CMS and digital experience platforms
- Google Analytics and marketing measurement
- Marketing data, data warehouse/lakes, CDP, and Customer 360
- SEO, AEO, GEO, and enterprise search
- Systems integration and platform governance
- AI and emerging marketing technologies
- Executive communication and stakeholder management
- Strong analytical, problem-solving, and project leadership skills
Benefits
Comp & perks- Fannie Mae incentive program eligibility
- Health benefits
- Life benefits
- Voluntary Lifestyle benefits
- Other benefits and perks supporting physical, mental, emotional, and financial well-being
- Reasonable accommodations for qualified individuals with disabilities