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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B technology sales, particularly in the aviation sector, with a strong ability to build relationships with senior executives and manage complex sales cycles. Proven track record in outbound prospecting and securing new business opportunities while effectively communicating technical product benefits.
Highest-signal resume keywords
B2B Technology SalesField-Sales ExperienceExecutive Relationship BuildingComplex Sales Cycle ManagementAviation Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Outbound ProspectingSales NegotiationCustomer Relationship ManagementSaaS SalesTechnical Product Understanding
Soft Skills
Strong Follow-UpOrganizationPatienceConfidence in Relationship Building
Industry Keywords
Aviation TechnologyEnterprise SoftwareCybersecurityPaymentsTelecomInfrastructureTransportation Businesses
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Work a defined list of target airlines across the African market
- Research each account, identify key decision-makers, and understand business and technology priorities
- Visit airlines across the region and build relationships with owners, executives, and commercial leaders
- Turn relationships into qualified opportunities and product demonstrations
- Use calls, email, LinkedIn, referrals, and industry contacts to secure meetings and maintain momentum between visits
- Lead discovery conversations and connect Farel’s platform to each airline’s commercial and operational needs
- Work closely with Farel’s leadership and product teams throughout the sales process
- Own each opportunity from the first conversation through proposal, negotiation, and signature
- Represent Farel at airline conferences, trade shows, and industry meetings
Requirements
What you’ll need- 5+ years selling complex B2B technology, such as enterprise software, cybersecurity, payments, telecom, infrastructure, hardware, aviation technology, or other mission-critical systems
- Track record of winning new customers through field sales, outbound prospecting, and executive relationship building
- Experience managing complex, multi-stakeholder sales cycles lasting 6–12 months
- Strong field-sales experience, including customer visits, regional travel, and in-person meetings
- Confidence building relationships with founders, owners, and senior executives
- Ability to understand a technical product and turn it into a clear business story
- Strong follow-up, organization, and patience throughout long sales cycles
- Comfortable operating independently and helping build a market
- Ability to travel throughout Africa
- Experience selling to airlines, airports, travel companies, or transportation businesses (helpful, but not required)
- Existing network in the African airline industry (helpful, but not required)
- Experience selling mission-critical technology (helpful, but not required)
- Willingness and ability to travel frequently across the assigned African territory, including approximately every other week during the first six months
- At least five years of quota-carrying SaaS or software sales experience that includes outbound new-business acquisition
- Field-sales experience involving customer-site visits, regional travel, trade shows, or other in-person prospect engagement
Benefits
Comp & perks- Remote work arrangement
- Travel opportunities across Africa
- Support from Farel’s leadership and product teams for demos and technical discussions
