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Growth Manager
Farmácias app | Delivery | By GrupoSC. Lead the definition and execution of a data-driven Growth strategy focused on acquisition, retention, loyalty, and maximizing LTV .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing data-driven Growth strategies, with a strong focus on performance marketing, customer behavior analysis, and cross-functional collaboration. Proficient in leveraging BI, CRM, and analytics tools to drive strategic insights and optimize media investments.
Highest-signal resume keywords
Growth Strategy DevelopmentPerformance Marketing ExpertiseBI and Data Analytics ProficiencyCustomer Behavior AnalysisCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth StrategyPerformance MarketingData AnalyticsCustomer Relationship ManagementMedia ManagementKPI TrackingBudget AllocationCustomer RetentionLoyalty ProgramsMobile Applications
Soft Skills
Analytical ThinkingProactive ApproachResults-OrientedExcellent CommunicationTeam Collaboration
Tools & Technologies
Business Intelligence ToolsCRM ToolsAnalytics ToolsMedia ToolsDigital Campaign Measurement
Industry Keywords
Growth IndustryCustomer BehaviorCustomer Lifetime ValueData IntegrationStrategic Insights
About the role
Key responsibilities & impact- Lead the definition and execution of a data-driven Growth strategy focused on acquisition, retention, loyalty, and maximizing LTV
- Manage and develop the Growth team, promoting high performance, continuous development, and alignment with the company’s strategic objectives
- Establish and track growth targets and KPIs, ensuring predictability and scalability of results
- Oversee in-depth analysis of customer behavior through BI, CRM, and analytics tools, ensuring the generation of strategic insights
- Define the investment strategy for media and channels, allocating budgets efficiently to maximize ROI
- Ensure data integration and governance across different sources (CRM, media, app, sales platforms), promoting a unified view of the customer
- Monitor performance, conversion, and churn metrics; propose strategic action plans and establish continuous improvement processes
- Work cross-functionally with Marketing, Technology, Sales, and Product teams, ensuring strategic alignment and efficient execution
- Serve as a technical and strategic authority on media tools, measurement, tracking, attribution, and digital campaigns
Requirements
What you’ll need- Strong expertise in Growth strategies and performance marketing
- Proficiency in BI, CRM, data analytics, and media management tools
- Strategic vision and the ability to turn data into concrete actions
- Proactive, analytical, and results-oriented profile
- Excellent communication skills and ability to collaborate with different teams
- Experience with loyalty programs, consumer behavior, and the Growth industry
- Experience with mobile applications is a plus
Benefits
Comp & perks- Business hours
- Food allowance
- Meal allowance
- Health insurance
- Dental insurance
- TotalPass
- Life insurance