Events Marketing Manager

Fellow - AI Meeting Assistant

. Own Fellow's annual events calendar across conferences, webinars and dinners .

Posted 10/31/2026full-timeRemote • Canada, United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event planning and execution, including managing sponsorships, coordinating with sales, and utilizing AI tools for marketing automation. Proficient in tracking event performance and ROI, with strong writing skills for promotional content.

Highest-signal resume keywords

Event PlanningSponsorship ManagementHubSpot CRMAI Tools UtilizationBilingual in English and French

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ExecutionWebinar ProductionAccount-Based MarketingPerformance EvaluationTarget-Account Collaboration

Soft Skills

Strong Writing SkillsCollaborationCommunication

Tools & Technologies

HubSpotWebinar PlatformsMarketing Automation Tools

Industry Keywords

B2B TechFinancial ServicesFintechRegulated Industries

About the role

Key responsibilities & impact

Own Fellow's annual events calendar across conferences, webinars and dinners
Evaluate events based on attendees, target accounts, cost and expected pipeline
Identify sponsorship opportunities including side events, partner co-hosts, speaking slots and hosted breakfasts
Manage sponsorships, booths, swag, shipping, travel and vendors from contract through teardown
Coordinate with sales on target-account lists, pre-booked meetings and on-site plans
Travel to events across Canada and the U.S. and manage event execution on site
Plan executive dinners and roundtables, including venues, menus, guest lists and seating
Build guest lists with sales using intent and account data
Plan and produce webinars and panels, including topics, speakers, partners and run of show
Recruit external panelists from customers, partners and industry voices
Repurpose webinars into clips, posts, blog content and nurture emails
Create and execute event promotion across email, LinkedIn, paid channels, partners and sales outreach
Brief design on event assets and landing pages
Manage pre-, during- and post-event visibility
Own post-event follow-up with sales and lifecycle teams
Track registrations, attendance, meetings, pipeline and revenue in HubSpot
Report on event and quarterly ROI and use results to guide future investments
Use AI and automation for list building, follow-up, reporting and recaps
Report to the VP of Product Marketing and collaborate with sales, product marketing, lifecycle, content and design

Requirements

What you’ll need

3 to 6 years in events, field marketing, demand generation or a related marketing role, ideally at a B2B tech company
Experience planning and running events in person or virtually, with ability to explain performance
Experience using AI tools to research attendees, draft copy, build lists and automate follow-up
Comfortable with a CRM and marketing automation; the company uses HubSpot
Comfortable with webinar platforms
Strong writing skills for promotional copy, invite emails and recaps
Experience marketing to financial services, fintech or other regulated industries is nice to have
Experience running executive dinners, roundtables or other small, high-touch events is nice to have
Experience building or scaling a webinar program is nice to have
Experience with account-based marketing and target-account sales collaboration is nice to have
Bilingual in English and French is nice to have
Required ability to travel to the U.S.

Benefits

Comp & perks

Fair, competitive compensation
Health and dental coverage, including prescription drugs and life insurance
12 weeks of paid parental leave at 80% of salary
Three weeks of vacation
Paid sick leave
Paid company-wide break at the end of the year
Remote-first flexibility — Work remotely within Canada
Learning budgets
Lunch-and-learns
Freedom to own your work end to end