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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in overseeing broker sales forces and collaborating with customer teams to achieve performance objectives. Proficient in analyzing data, developing action plans, and enhancing retail strategies through effective communication and relationship building.
Highest-signal resume keywords
Broker Sales ManagementRetail Sales ExperienceData-Driven Performance AnalysisPowerPoint Presentation CreationTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance AnalysisRetail Strategy DevelopmentIncentive Program DevelopmentMarket Visit CoordinationFinancial Resource Management
Soft Skills
Strong Oral CommunicationStrong Written CommunicationChange AgilityCollaborationAccountability
Tools & Technologies
Syndicated DataPOS Data
Industry Keywords
Broker ManagementCustomer PlansMerchandisingStore OperationsBusiness Reviews
About the role
Key responsibilities & impact- Oversee activities of an outsourced broker sales force
- Collaborate with Ferrara customer teams to achieve short- and long-term performance objectives
- Lead merchandising and call coverage objectives for assigned retail outlets
- Communicate objectives clearly and provide product training
- Analyze performance and solve problems
- Conduct store visits, market visits, audits, and business reviews
- Lead, direct, and motivate broker sales personnel
- Monitor and assess broker performance through observations, work-withs, and business-result analysis
- Develop and communicate action plans with measurable expectations
- Develop incentive programs to enhance results
- Manage financial resources responsibly
- Assess coverage plans, frequencies, and key item distribution opportunities
- Participate in annual Customer Plans
- Coordinate and facilitate leadership market visits
- Communicate market conditions, retail observations, and audit results with Broker Management and Customer Teams
- Build relationships with store managers, district managers, store operations personnel, and customer teams
Requirements
What you’ll need- Bachelor’s degree in Business, Communications, or related field
- 2-3 years of retail sales experience
- 1-2 years of broker or account management preferred
- Strong oral and written communication skills
- Experience with Syndicated/POS data a plus
- Experience leading, motivating, developing, and training
- Change agility and ability to enhance the model
- Experience creating clear, concise, high-quality PowerPoint presentations
- Strong work ethic with urgency, accountability, and initiative
- Ability to drive collaboration, execution, accountability, and data-driven performance
Benefits
Comp & perks- Comprehensive benefits supporting health and financial wellness
- Paid time off (PTO)
- Eligible employees may receive an annual bonus based on company performance
