Retail Sales Representative

Ferrara

. Ensure perfect retail execution of store-level sales and priority plans within an assigned territory .

Posted 11/9/2026full-timeChicago • Illinois • United StatesJuniorMid-Level💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong retail execution capabilities, achieving sales KPIs through effective relationship building and data-driven decision-making. Proficient in utilizing analytical skills and technology to enhance product distribution and sales performance.

Highest-signal resume keywords

Retail ExecutionSales KPI AchievementAnalytical SkillsRelationship BuildingMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retail ExperienceConsumer Goods KnowledgeData AnalysisInventory ManagementSales ReportingPoint-of-Sale Material PlacementProduct TransportShelf Integrity MaintenancePromotional Strategy ImplementationUpselling Techniques

Soft Skills

Organizational SkillsDetail-OrientedExcellent Communication SkillsSelf-DirectedTime Management

Tools & Technologies

TableauWireless TechnologyTablet UsageMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMicrosoft AccessMicrosoft Outlook

Certifications & Qualifications

Valid Driver License

Industry Keywords

RetailConsumer GoodsSales GrowthDistributionStore CompliancePromotionsPoint-of-Sale ActivityMarket TrendsKey Decision MakersTerritory Management

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Ensure perfect retail execution of store-level sales and priority plans within an assigned territory
Achieve sales KPIs, including territory sales growth and 100% distribution on Ferrara and Ferrero products
Build and maintain in-store displays and shelf integrity
Audit key SKUs at front registers and center store to ensure on-shelf availability and close distribution gaps
Use fact-based selling tools and technology to sell company priorities and incremental displays to key decision makers
Leverage promotions, point-of-sale activity, and national marketing events to increase sales
Influence key decision makers to order additional products and secure secondary displays
Place point-of-sale materials and instant redeemable coupons as needed
Correct out-of-stocks using top-stock or back-stock inventory
Transport products between back rooms, shelves, and displays
Review territory KPIs, trends, gaps, and opportunities; develop and execute solutions
Provide business updates to store key decision makers and enforce compliance
Use data to identify upselling opportunities
Review Tableau reports and take action on territory opportunities
Build and maintain relationships with Walmart store key decision makers
Participate in weekly peer calls, conference calls, trainings, and sales meetings
Manage assigned stores to meet frequency and coverage KPIs
Complete timely reports, recaps, and expense reports when necessary
Report discrepancies, store issues, competitor information, and category information to the District Sales Manager
Demonstrate Ferrara’s core values and perform other assigned duties

Requirements

What you’ll need

BS/BA required
A minimum of 1-2 years of successful Retail and/or Consumer Goods experience preferred
Industry/Retail Knowledge preferred
High ability to manage multiple priorities with tight deadlines
Organized, detail-oriented, and excellent written and oral communication skills
Comfortable communicating with personnel from all levels of management
Self-directed, independent, motivated, and strong time management and prioritization skills
Ability to utilize analytical skills to identify and communicate store and territory data
Strong interpersonal skills and ability to influence others
Proficient in Microsoft Office applications (Excel, PowerPoint, Word, Access, and Outlook)
Ability to use a tablet and other wireless technology
Core workday overlap of 6:00 a.m. to 4:00 p.m. Monday-Friday unless business needs require otherwise
Must meet an average of 7 hours of in-store time per day
Must have a valid driver license
Must be able to drive a personal vehicle for multiple daily sales calls
Ability to walk for a minimum of 7 hours per day
Ability to lift up to 40 pounds regularly
Ability to sit, stand, and/or drive for long periods; frequently bend, kneel, and stoop
Ability to occasionally climb ladders and use crushing balers, handheld pallet-jacks, and L-carts
Ability to travel overnight if required
Demonstrated ability to work remotely

Benefits

Comp & perks

Comprehensive benefits enhancing health and financial wellness
Paid time off (PTO)
Eligible employees may receive an annual bonus based on company performance
Benefits and training access