Senior Product Manager, Audiences

Fetch Rewards

. Shape the roadmap for Fetch’s off-platform audience products .

Posted 11/6/2026full-timeRemote • United StatesSenior💰 $150,427 - $176,973 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for audience products, with a strong focus on programmatic advertising and audience activation. Capable of translating market needs into actionable roadmaps while ensuring compliance with data usage and privacy standards.

Highest-signal resume keywords

Product Management ExperienceAudience Activation ProductsDSP IntegrationsAPIs and Data PipelinesAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap OwnershipAudience Taxonomy DevelopmentPredictive Audience OfferingsAudience Creation and SizingData Science CollaborationTechnical FluencyPrivacy-Safe MatchingAudience Scale-Precision TradeoffsIntegration PrioritizationOperational Data Analysis

Soft Skills

Clear CommunicationStrong Product JudgmentCuriosity About AI

Tools & Technologies

DSPsIdentity ProvidersExternal APIsSelf-Service Tools

Industry Keywords

Programmatic AdvertisingAudience ProductsAd TechData Sharing PlatformsMarket Opportunities

About the role

Key responsibilities & impact

Shape the roadmap for Fetch’s off-platform audience products
Translate advertiser needs, market opportunities, partner feedback, and commercial goals into roadmap priorities
Develop lookalike and predictive audience offerings with data science and engineering
Define audience taxonomy, descriptions, selection criteria, and discovery capabilities
Own requirements for audience creation, sizing, expansion, activation, refresh, and status visibility
Prioritize and deliver integrations with DSPs, identity providers, and activation partners
Enable self-service audience workflows through reusable services, tools, and external APIs
Improve audience coverage, sizing, and targeting through identity and data science capabilities
Lead requirements, dependency alignment, implementation, testing, launches, and ongoing improvements
Track adoption, activation success, match rates, expansion turnaround, delivery reliability, and operating cost
Connect product investments to revenue opportunities with GTM and Business Development
Ensure audience creation, expansion, and distribution follow approved data uses and access controls

Requirements

What you’ll need

5+ years of product management experience, including 3+ years in programmatic advertising, audience products, or ad tech
Experience owning a product roadmap and prioritizing based on customer needs, commercial impact, technical dependencies, and effort
Direct experience building audience activation products, DSP integrations, or audience data-sharing platforms
Working understanding of audience segmentation, identity resolution, privacy-safe matching, and audience scale-versus-precision tradeoffs
Familiarity with lookalike or predictive audiences and ability to partner with data scientists on use cases, evaluation criteria, and product requirements
Technical fluency with APIs, data pipelines, and partner integrations
Strong product judgment and ability to evaluate build-versus-partner options
Track record of taking ambiguous opportunities from discovery to a live product and improving it using adoption, quality, and operational data
Clear communication across technical and commercial teams and ability to lead partner conversations
Curiosity about AI and willingness to use new tools thoughtfully

Benefits

Comp & perks

Equity for full-time employees
401(k) matching dollar for dollar, up to 4% of eligible pay
Comprehensive medical, dental, and vision plans, including pet coverage
$10,000 per year education reimbursement
Employee Resource Groups and Inclusion Council participation
Flexible PTO
9 paid holidays
Year-end week-long break
14 weeks of fully paid parental leave
6 additional weeks of paid childbirth recovery leave for birthing parents
Flexible return-to-work schedule
One-time $2,000 Calvin Care Cash incentive for employees welcoming new family members
Flexible work environment: work remotely from anywhere in the US for US-based roles
Hardware and software provided for remote work