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Staff Product Manager, Measurement – Ads
Fetch Rewards. Own Fetch’s on-platform measurement strategy, including how ad performance is defined, tracked, and reported across all surfaces and ad types.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in on-platform measurement strategies, including event instrumentation, attribution systems, and data pipelines. Proven ability to lead cross-functional collaboration with engineering and data science teams to drive measurement-focused product development and third-party partnerships.
Highest-signal resume keywords
On-Platform Measurement StrategyEvent InstrumentationAttribution SystemsData PipelinesThird-Party Measurement Partnerships
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementMeasurement-Focused ProductsIncrementality StrategiesCausal Measurement MethodologiesData Modeling
Soft Skills
Strong Communication SkillsComfort Operating in AmbiguityProblem-Solving
Tools & Technologies
Reporting InfrastructureMeasurement Frameworks
Industry Keywords
Ad TechGeo LiftHoldoutConversion Attribution
About the role
Key responsibilities & impact- Own Fetch’s on-platform measurement strategy, including how ad performance is defined, tracked, and reported across all surfaces and ad types.
- Define and maintain event taxonomies and standardized measurement frameworks across ad objects.
- Build and evolve incrementality strategies, including geo lift, holdout, and causal measurement methodologies.
- Own the attribution framework for crediting conversions and measuring true ad impact.
- Lead migration of existing ad events and data pipelines to the new standard without disrupting live campaigns.
- Collaborate with GTM and Business Development on third-party measurement partnerships such as Kantar and Circana.
- Serve as Fetch’s internal on-platform measurement expert and represent capabilities externally with partners and advertisers.
- Partner with Engineering on data pipelines, reporting infrastructure, and system design.
Requirements
What you’ll need- 6+ years of product management experience, including 3+ years in ad tech with a strong track record building measurement-focused products.
- Comfort operating in ambiguity — able to define problem spaces, create structure, and drive execution with limited guidance.
- Deep technical understanding of on-platform measurement, including event instrumentation, attribution systems, and data pipelines.
- Ability to partner deeply with engineering and data science teams on architecture and measurement strategy.
- Experience owning or building third-party measurement partnerships and the operational processes to support them.
- Proven ability to set strategy, make trade-offs, and drive alignment across engineering, analytics, product, operations, and sales.
- Comfortable partnering with engineering on architecture, data models, and system design without needing to be handed a fully defined spec.
- Strong communication skills for working with internal teams as well as external partners and advertisers.
Benefits
Comp & perks- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401(k): Fetch will match your contributions dollar for dollar, up to 4% of your eligible pay.
- Benefits for humans and pets: We offer comprehensive medical, dental, and vision plans for everyone, including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue, and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 14 weeks of fully paid parental leave for all employees, plus 6 additional weeks of paid childbirth recovery leave for birthing parents, and a flexible return-to-work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one-time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers, and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US for US-based roles.
- Hardware and software equipped for working from home.