Solution Campaign Marketing Director

FICO

. Serve as strategic solution campaign marketing lead for all NorAm growth accounts .

Posted 10/19/2026full-timeRemote • United StatesLead💰 $115,500 - $181,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B technology marketing with a focus on multi-channel campaign execution, pipeline generation, and strategic collaboration with sales leadership. Proficient in leveraging AI-driven approaches for demand generation and performance measurement.

Highest-signal resume keywords

B2B Technology Marketing ExperienceMulti-Channel Campaign ExecutionAI-Driven Pipeline GenerationMetrics and Marketing Performance MeasurementCollaboration with Senior Executives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DesignEmail MarketingWebinar ExecutionEvent PlanningLead ScoringAccount PrioritizationContent DevelopmentDemand GenerationPerformance MeasurementBudget Management

Soft Skills

Creative Problem SolvingOutstanding Writing SkillsPresentation SkillsInfluential LeadershipCollaboration

Tools & Technologies

GenAIPredictive Lead ScoringMarketing Automation ToolsCRM SystemsDigital Advertising Platforms

Certifications & Qualifications

Bachelor’s Degree in Marketing or Related Field

Industry Keywords

B2B TechnologyBankingTelecommunicationsDemand MarketingAccount-Based MarketingRegulatory Landscapes

About the role

Key responsibilities & impact

Serve as strategic solution campaign marketing lead for all NorAm growth accounts
Set priorities and orchestrate execution with digital, value messaging, events, and SDR teams
Design and execute scalable multi-channel campaigns using email, webinars, advertising, tradeshows, and other 1:Many tactics
Define and manage the account journey from first touch to Pod-ready
Establish account graduation criteria and handoff processes with sales and Pod leadership
Own marketing-sourced pipeline, new-logo, and initial-ARR targets
Manage the allocated marketing budget against performance targets
Shape AI approaches for qualified pipeline generation, including predictive or intent-based lead scoring, account prioritization, next-best-action recommendations, and AI-assisted SDR workflows
Apply 1:Many and 1:Few campaign strategies across the non-Pod account base
Partner with NorAm Sales leadership, Pod leads, account managers, SDRs, and internal stakeholders
Develop messaging strategies and content for emails, webinars, and events
Plan and execute tradeshows and customer-specific events
Identify white-space growth opportunities and build the pipeline of accounts ready for Pod handoff

Requirements

What you’ll need

10 to 15 years of progressive B2B technology marketing experience
Deep knowledge of complex B2B technology selling environments
Experience leading strategically through influence rather than direct authority
Proven experience running scaled, always-on campaigns across email, digital, webinars, and tradeshows
Experience converting broad interest into qualified, sales-ready pipeline
B2B technology marketing experience spanning banking, telco, and related sectors preferred
Familiarity with competitive and regulatory landscapes across banking, telco, and related sectors is a significant advantage
Experience collaborating with senior executives, customers, and sales teams
Creative skills in communications and problem solving
Expertise in metrics and marketing performance measurement
Strong experience using GenAI for demand-generation and event content and personalization
Broader AI-driven pipeline-generation experience ideally preferred
Outstanding writing and presentation skills
Passion for technology, learning, and creativity
Knowledge and experience building demand marketing plans and coordinating campaign-based demand generation with Pod-based ABM
Bachelor’s degree, preferably in marketing or a related field
Approximately 10–25% travel expected

Benefits

Comp & perks

Inclusive culture reflecting FICO’s core values
Professional development and valuable learning experiences
Competitive compensation, benefits, and rewards programs
Work/life balance
Employee resource groups
Social events
Support to develop skills and grow your career