Senior Demand Generation Manager

Fieldguide

. Own the webinar program, including thought leadership, product release, and sponsored webinars .

Posted 10/9/2026full-timeRemote • United StatesSenior💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and campaign marketing, with a strong focus on webinar management, email campaigns, and marketing automation. Proven ability to drive pipeline growth and evaluate campaign performance using AI-assisted monitoring.

Highest-signal resume keywords

B2B Demand GenerationWebinar ManagementMarketing Automation WorkflowsAI Practice in Campaign ExecutionPipeline Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MarketingLifecycle MarketingEmail Campaign ManagementAudience SegmentationConversion Rate OptimizationNurture Track DesignPerformance EvaluationContent DistributionPipeline TrackingPersona Mapping

Soft Skills

CollaborationOwnershipStrategic ThinkingCommunication

Tools & Technologies

HubSpotMarketing Automation PlatformsAI Workflows

Industry Keywords

B2BProfessional ServicesFintechAccountingAudit

About the role

Key responsibilities & impact

Own the webinar program, including thought leadership, product release, and sponsored webinars
Manage webinar content, production, promotion, registration, attendance conversion, and follow-up
Design and launch segmented nurture tracks by practice area, persona, and funnel stage
Instrument conversion before launch and evaluate program performance
Own email campaigns for content launches, product announcements, and event promotion
Manage content distribution, audience segmentation, and list strategy
Partner with the ABM lead on account-based campaign support, shared calendars, and collateral
Drive demand campaigns around Catalyst, trade shows, and field events
Own campaign reporting in weekly pipeline reviews
Track pipeline created and influenced by program against pace
Build reporting and AI-assisted monitoring for campaign performance
Use AI workflows and agentic monitoring to increase campaign output and share processes across the team

Requirements

What you’ll need

6+ years in B2B demand generation, campaign marketing, or lifecycle marketing
Clear ownership of a pipeline number
Experience contributing to quarterly pipeline targets in the eight figures
Full-funnel thinking, including stage conversion rates, persona mapping, and leak identification
Deep hands-on experience with webinars, nurture, and email at scale
Fluency in HubSpot or a comparable marketing automation platform
Ability to build marketing automation workflows independently
Demonstrable AI practice in campaign execution
Ability to show AI workflow, inputs, and what it replaced
B2B experience
Professional services, accounting, audit, or fintech experience is a plus
B2C experience is not a fit

Benefits

Comp & perks

Equity
Competitive and holistic compensation
Equal employment opportunities and voluntary self-identification processes